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Sales Outsourcing Knowledge Center

Below we have compiled some B2B sales & marketing solutions and best practices for the many challenges facing sales and marketing organizations. It’s time to start winning by leveraging the new rules of sale engagement.

Gabriel Sales has been providing sales outsourcing solutions services including outsourced sales staffing, product launch support, marketing automation sales process consulting and outsourced b to b demand generation for over 15 years. Click on the video below to see how we can help to pull it all together.

How to Improve Your B to B Demand Generation

This 4:00 video frames how B2B demand generation approached in the right way can:

Give Marketing a “Sales Quota”
Maximize your Marketing Spend
Accelerate your Pipe Velocity
Close Business Faster
Increase your Inside Sales Team’s Efficiency

Also explores if an outsourced sales or outsourced demand generation partner is the right fit for your organization.

Tactics to Lift or Launch B2B Demand Generation

What is the difference between B2B demand generation vs. B2B Lead Generation? As an outsourced B to B Demand Generation and Sales Outsourcing Solutions Company we are frequently asked by customers “What is the difference between Lead Generation and Demand Generation when the goal for both is to increase revenue and drive more sales for a company?” CLICK HERE FOR THE ANSWER.

As a sales outsourcing soulutions and B2B demand generation company we have been fortunate enough to work with some tremendous innovators. Learn more about the sales best practices we have collectively discovered including: digital content tactics, how to improve targeting, marketing automation and the fastest ways to align sales and marketing for an exponential lift to your team’s production.

New Product Launch Sales and Marketing Tactics

Are your executives squeezed for bandwidth? Is sales or product development your core competency? Do investors and executives want to see closed deals and metrics they can forecast against? Do you need to get to market fast? If you are under-resourced and under pressure to close business while continuing to develop your product and service customers this section may be for you! CLICK HERE to learn more about best practices to build and execute a winning, Go-To-Market Strategy. We hope some of what we have learned providing sales outsourcing solutions for new product launches is helpful to you.

Need Help Generating Leads?

Launching a new product? Need help spreading the word and getting interest? Call us and we’ll talk about your situation and see if we can craft a strategy together and get people to find your solution.

Let Us Help

Digital Content Strategies to Give Marketing a “Sales Quota”

Does moving into content marketing seem daunting? Do you have past presentations that can be re-purposed? Is marketing not producing the lift to your pipe? Do your reps need more Sales Qualified Leads? Digital Marketing is about putting more deals in the pipe that can close, and giving your marketing team a “Sales Quota” focused on moving deals forward to close. Sales content requires that you: listen to your customers, listen to your sales reps, listen to your product specialists, create content for specific stages in the customer buying cycle and then re-purpose and repackage around a specific segments’ needs. To learn how sales driven and sales led marketing teams execute Digital Content Strategies CLICK HERE.

Sales Strategies for Tech, Software and SaaS Sales

Over the past 24 months the rules of sales engagement have changed more for B to B Technology, SaaS and Software companies than any other industry. Innovators drive early adoption. The wave of technology that has hit the market allows marketing and sales to function as a cohesive unit for the first time in history. And its all driven by the fact that your buyers digest, on average, 10.7 pieces of digital collateral prior to buying. CLICK HERE to learn some ways you can maximize your new opportunities.

Sales Strategies for the Professional Service Sale

Are your “Sellers” and “Deliverers” the same person? Is your sales complex? Does it require a bunch of education? Are you sick of the peaks and valleys in your sales pipe? Would you rather be “solutioning” and “billing” rather than selling? Professional Service firms have some unique sales challenges compared to other industries. Learn about some of the unique opportunities you now have to gain a competitive sales and marketing advantage over the competition. CLICK HERE to visit our Knowledge Center dedicated to your unique challenges!

Latest Blog Posts

Marketing Automation Case Study Healthcare Software and Consulting

by Gabriel Sales | Nov 8, 2023

Quick Start Account Engagement (Pardot) Implementation + Salesforce Optimization + Training and Transition Gabriel Sales Launches Multiple Awareness and Lead Nurturing Campaigns and then Transitions in 150 Days Situation Post merger, this mid-market software company...

Salesforce Implementation for Small Business Case Study – Engineering and Professional Services

by Gabriel Sales | Nov 8, 2023

Quick Start Salesforce Implementation + Training and Transition Gabriel Sales Implements Salesforce and Then Transitions in less than 90 daysSituation The General Manager and Managing Partner of a fast-growing specialized Engineering firm selling complex consulting...

Lead Nurturing Case Study Medical Device and Pharmaceutical Therapies – Enterprise

by Gabriel Sales | Nov 8, 2023

Gabriel Sales Executes B2B Nurturing and ABM Buyer Education Campaigns to Support Marketing and Salesforce Administration TeamSituation To ensure HIPAA compliance, Gabriel Sales was initially engaged by the Global Salesforce Admin support team to assist Company in...

Seven Trends For Lead Nurturing

by Glen Springer | May 2, 2023

The tactics required for successful sales and marketing is transforming at an unprecedented rate. This change is being driven the B2B Buyer’s desire for a Digital First sales process. This shift in B2B Buyer’s desires has caused businesses of all shapes and sizes to rethink how to sell more effectively. This article will discuss the seven things every business owner should know to help their sales team thrive.

Accounting Services Lead Nurturing Case Study

by Marketing Team | Apr 20, 2023

A well-established and successful company servicing over 200 clients struggled with flat year over year sales growth. Their existing Sales Development Rep and Marketing Director had built a database of their 6000 ideal targets but were struggling to generate real sales opportunities.

Mobile App Software Demand Generation Case Study

by Marketing Team | Apr 13, 2023

A privately help Mobile App Company wanted to maintain a first mover advantage and continue to grow sales without taking outside investment. Company implemented Digital Demand Center to systematically target 6,000 companies and 18,000 decision makers to develop a late stage qualified sales funnel to support two senior closers.

Demand Generation Case Study for HR Benefits Company

by Marketing Team | Mar 2, 2023

Company needed to grow its corporate customer account base by 25% and simultaneously reduce the cost of developing opportunities and closing business. A team of eight Sales Development Reps were no longer producing enough real sales opportunities to support growth.

B2B Hardware Manufacturer Lead Nurturing Case Study

by Marketing Team | Feb 23, 2023

An Industry Leading Manufacturer needed to stay top of mind with new and existing buyers. They needed a stand-alone solution to make it easier for buyers to decide what product best met their needs to support their external sales channels and internal sales teams to support multiple products and solutions.

Lead Scoring for B2B Demand Gen & Lead Nurturing

by Glen Springer | Feb 9, 2023

Over 74% of buyers conduct more than half of their research and education online before engaging with a sales rep. As a result, successful sales and marketing now requires sellers = to educate buyers using digital content to replace many of the historical pre-sales education task of the inside sales rep. This also means that effective lead scoring that predicts when “a buyer is ready to buy” is now critical to build a full sales funnel.

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