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Sales Outsourcing Knowledge Center

Below we have compiled some B2B sales & marketing solutions and best practices for the many challenges facing sales and marketing organizations. It’s time to start winning by leveraging the new rules of sale engagement.

Gabriel Sales has been providing sales outsourcing solutions services including outsourced sales staffing, product launch support, marketing automation sales process consulting and outsourced b to b demand generation for over 15 years. Click on the video below to see how we can help to pull it all together.

How to Improve Your B to B Demand Generation

This 4:00 video frames how B2B demand generation approached in the right way can:

Give Marketing a “Sales Quota”
Maximize your Marketing Spend
Accelerate your Pipe Velocity
Close Business Faster
Increase your Inside Sales Team’s Efficiency

Also explores if an outsourced sales or outsourced demand generation partner is the right fit for your organization.

Tactics to Lift or Launch B2B Demand Generation

What is the difference between B2B demand generation vs. B2B Lead Generation? As an outsourced B to B Demand Generation and Sales Outsourcing Solutions Company we are frequently asked by customers “What is the difference between Lead Generation and Demand Generation when the goal for both is to increase revenue and drive more sales for a company?” CLICK HERE FOR THE ANSWER.

As a sales outsourcing soulutions and B2B demand generation company we have been fortunate enough to work with some tremendous innovators. Learn more about the sales best practices we have collectively discovered including: digital content tactics, how to improve targeting, marketing automation and the fastest ways to align sales and marketing for an exponential lift to your team’s production.

New Product Launch Sales and Marketing Tactics

Are your executives squeezed for bandwidth? Is sales or product development your core competency? Do investors and executives want to see closed deals and metrics they can forecast against? Do you need to get to market fast? If you are under-resourced and under pressure to close business while continuing to develop your product and service customers this section may be for you! CLICK HERE to learn more about best practices to build and execute a winning, Go-To-Market Strategy. We hope some of what we have learned providing sales outsourcing solutions for new product launches is helpful to you.

Need Help Generating Leads?

Launching a new product? Need help spreading the word and getting interest? Call us and we’ll talk about your situation and see if we can craft a strategy together and get people to find your solution.

Let Us Help

Digital Content Strategies to Give Marketing a “Sales Quota”

Does moving into content marketing seem daunting? Do you have past presentations that can be re-purposed? Is marketing not producing the lift to your pipe? Do your reps need more Sales Qualified Leads? Digital Marketing is about putting more deals in the pipe that can close, and giving your marketing team a “Sales Quota” focused on moving deals forward to close. Sales content requires that you: listen to your customers, listen to your sales reps, listen to your product specialists, create content for specific stages in the customer buying cycle and then re-purpose and repackage around a specific segments’ needs. To learn how sales driven and sales led marketing teams execute Digital Content Strategies CLICK HERE.

Sales Strategies for Tech, Software and SaaS Sales

Over the past 24 months the rules of sales engagement have changed more for B to B Technology, SaaS and Software companies than any other industry. Innovators drive early adoption. The wave of technology that has hit the market allows marketing and sales to function as a cohesive unit for the first time in history. And its all driven by the fact that your buyers digest, on average, 10.7 pieces of digital collateral prior to buying. CLICK HERE to learn some ways you can maximize your new opportunities.

Sales Strategies for the Professional Service Sale

Are your “Sellers” and “Deliverers” the same person? Is your sales complex? Does it require a bunch of education? Are you sick of the peaks and valleys in your sales pipe? Would you rather be “solutioning” and “billing” rather than selling? Professional Service firms have some unique sales challenges compared to other industries. Learn about some of the unique opportunities you now have to gain a competitive sales and marketing advantage over the competition. CLICK HERE to visit our Knowledge Center dedicated to your unique challenges!

Latest Blog Posts

5 Steps to B2B Content Engagement Success

by gabriel_sales | Jun 16, 2014

B2B companies today know they need content. This is very clear by the fact that thousands of B2B blogs and videos are now posted every week. But how do you get it to actually do the things you want it to (e.g. generate leads, increase brand awareness, motivate a...

When Freelancers Do & Don’t Work for B2B Sales & Marketing

by gabriel_sales | Jun 13, 2014

Looking to launch B2B sales marketing? Here are your options... Most companies today have realized that the b2b sales marketing strategies and tactics that worked 10—or even 5—years ago do not work anymore. Marketing no longer revolves around positioning and...

Tips from a B2B Sales Outsourcing Company: Empower to Impress (Part 2)

by Glen Springer | Jun 5, 2014

In the first blog of this two part series, we learned that aiming to impress is not the most effective approach. In part #2 we will talk about aiming to empower. The reason your prospect has shown up for your meeting is not to be impressed; it is to be empowered to...

Tips from a B2B Sales Outsourcing Company: Empower to Impress

by Glen Springer | Jun 4, 2014

When presenting your product or solution, it is often the approach to attempt to impress your prospect with every feature and benefit, rave about personal accomplishments and achievements or your software’s bells and whistles. From our experience as a B2B sales...

3 Ways B2B Sales Outsourcing Can Turn Around Stagnant Sales (Part 2)

by gabriel_sales | Jun 1, 2014

This is the second half of a blog series on how B2B sales outsourcing can turn around stagnant sales. Part one can be found here. 2. Track sales process using technology and analytics Until about a decade ago, there weren’t that many ways for marketers to measure...

3 Ways B2B Sales Outsourcing Services Can Turn Around Stagnant Sales

by gabriel_sales | May 29, 2014

While B2B sales is always going to be about building relationships and creating trust, the way we go about doing those things has changed dramatically in recent years. Social media, marketing automation and other digital sales tools and technologies have enabled a new...

Sales is Like Dating (Part 4): Referrals

by gabriel_sales | May 27, 2014

As we’ve written about previously, there are a lot of similarities between dating and sales. Parts 1-3 of this blog series can be found here: Cold Calling is Like Dating B2B Sales Lead Development is Like Dating Sales is Like Dating: Inbound Leads Referrals Referrals...

Sales is Like Dating (Part 3): Inbound Leads

by gabriel_sales | May 22, 2014

Sales, dating, and Inbound leads As we’ve written about previously, there are a lot of similarities between dating and sales. Both types of relationships require building trust and involve a lot of hard work to be successful. Similarly, in both sales and dating, there...

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