This is the second half of a blog series on how B2B sales outsourcing can turn around stagnant sales. Part one can be found here.
2. Track sales process using technology and analytics
Until about a decade ago, there weren’t that many ways for marketers to measure their direct contribution to P&L. Today, technologies like customer relationship management (CRM) programs and marketing automation software make it easy to monitor and track lead engagement through every part of the buyer lifecycle.
For companies that have yet to invest in these types of technologies, the learning curve for implementation can be rather high. It can often take a year or more for B2B companies to start to see the results they’re looking for. A sales outsourcing company that offers sales technologies implementation and support services can help streamline the implementation process and get companies up and running much faster than they could on their own.
3. Keep up with increasing demands for marketing content
As we’ve written about previously, marketers today are increasingly expected to act like publishers. While content demands in the B2B may be slightly less than B2C, they can still be quite overwhelming for the average B2B company with limited resources.
Outsourcing your B2B content creation can help you keep up with the increasing content demands while opening up internal resources to work on other activities. It is often easy for companies without a full time content creation staff to get sidetracked on other initiatives; leveraging an outsourced sales and marketing company ensures you keep a steady flow of quality content your readers will find relevant and valuable.