How to Improve Trade Show Demand Generation Results
90% of show attendees find new solutions and then 87% purchase that solution within 6 months. But 60% of SMBs don’t fill their booth prior to the show, and 85% of the show leads never get any meaningful follow up because companies lack:
- The strategy, tactics and team to follow up
- The tools and tech to maximize results
Watch the video to learn how to meet these challenges head on or download our comprehensive whitepaper and visit the articles and SMB case studies below.
Drive More Trade Show Booth Traffic
According to data from the CMO Council, Fortune 2000 and large companies are much more effective in how they allocate resources and approach trade show lead generation.
Large and enterprise companies expect a 4:1 return on their trade show investment and typically spend as much as 17% of their annual lead gen budget on trade show and event marketing. The first step in a successful trade show lead gen campaign is to drive traffic to your booth prior to the event and during the event. Learn how to create and manage a smarter approach with automation systems, temporary callers, lead scoring and email marketing to help you achieve the same results. Read More
Qualify More Sales Opportunities Post Show
In this age of marketing automation, with content marketing and increasing competition, simply showing up at a tradeshow and then blasting every lead with the same, tired email message instantly upon your return from the show no longer works (and dialing every lead is simply too cost prohibitive). If you execute your trade show strategy correctly, you can ensure:
- You never miss a hot lead
- You don’t let warm leads slip away
- Everyone knows who you are and how you can help
- You maximize your ROI for the remainder of the year
In this article we focus on how to maximize your post-show follow-up to make every lead count! Read more
Whitepaper: Trade Show Demand Generation Practical Tips and Best Practices
Learn what the top enterprise companies are doing to get a 4:1 ROI on their tradeshow demand generation investment. Download this educational white paper to learn how to:
- Drive more booth traffic
- Identify immediate sale opportunities
- Score leads to prioritize and automate follow up
- Leverage a trade show to generate more leads from your existing lead generation efforts
- Never miss a deal again
Case Studies
We invite you to visit two concrete examples of what a Tradeshow Package Produces:
Case Study #1 – SMB technology and service provider with no booth increases their sales pipeline by $760K
Case Study #2 – Mid-sized technology start up builds awareness, generates new database of over 6000 early stage leads and sets over 2 dozen demos after the show
