Marketing Automation Outsourcing Can Be Accelerated with Content that Helps both Your Sales Team and Your Lead Generation Efforts
As an outsourced sales and marketing company we now require quality sales content to successfully do our job. To accelerate our demand generation engine we execute specific campaigns to put new leads in the pipe to accelerate the Marketing Automation Outsourcing services we provide. Below is a recent survey of what your peers and mature competitors are doing to win in the market place. And below that in this blog we prioritize what we provide as an outsourced sales and marketing company on the content front to support your successful sales efforts as we build demand generation engines.
Combining Sales Collateral with a Marketing Automation Outsourcing Solution
Here is a quick list of the content we need and prioritize to help support your sales and to accelerate your marketing automation outsourcing solution simultaneously. Typically when we engage with a new client we either help to implement a marketing automation outsourcing solution or execute a campaign specifically to implement some of our marketing automation outsourcing best practices.
Blogs – We generally find that we get the biggest bang for the effort and the buck especially when launching new sales efforts. The majority of what we need to get a sales effort underway can be done with your thought leadership through quick blog posts. Especially in the early stages of engaging a prospect.
Microsites – Gabriel Sales deploys our proprietary Gabriel Sales Digital Sales Base Camp™ as part of every engagement. This allows us to quickly re- contextualize your existing content for specific target markets. As an outsourced sales and marketing company this helps all your marketing and sales content, both current and to be created, work harder and faster for you.
Case Studies – These don’t need to be incredibly technical. Keep your case studies business and solution focused. They help your sales reps qualify if a potential buyer is a fit.
Webcasting – We love webcasting as a tool and tactic. They are the gift that keeps on giving and helps to reduce your COS% because we can introduce your thought leaders, sales engieneer and product specialist so they can sell one to many and we are engaging your buyers 1:1.
White Papers – We love white papers but you need to be prepared to drive some serious value with them. We help our clients design White Paper that can be re-leveraged for additional blog posts and integrated into a complimentary Webcasting Series. Given a choice between webcasting and white papers we generally lead with Webcasting. They are faster and typically more valuable in moving qualified deals deeper into the pipe.
E-Newsletter – Once you have the above bases covered these are easy to create.
Social Media – We lean heavily on Linked In and for some technologies we sell we advocate Twitter. From our perspective adding Facebook and a half dozen other channels simply need to be automated with RSS feed.
For a deeper dive how your company can align sales and marketing with smarter content marketing lease check out our knowledge center How to Integrate Content Marketing.
To learn more about how we can help to prioritize your sales content marketing strategy to accelerate deal flow through your pipe line please feel free to reach out for a quick conversation.
