Sales, Marketing and Marketing Automation Strategy Consulting
Sales, marketing and marketing automation strategy experts help you go-to-market, improve marketing automation and convert higher quality leads
Sales + Marketin + Technology Strategy Consulting
We align marketing with sales operations combining proven and tested sales, marketing and marketing automation strategy
Gabriel Sales has a 20-year track record helping B2B companies serious about growth build scalable, repeatable, and predictable sales and marketing programs. Our strategy consulting specializes in helping funded start ups, established small businesses and mid-market enterprises:
- Craft go-to-market strategies for new products
- Target markets and craft ABM tactics
- Define messages and build content plans
- Optimize your marketing automation
- Launch and improve lead nurturing
- Improve reporting and insights from tech stack
Our Strategic Orientation
We Align Marketing and Sales Operations to make it Easier for You to Sell and Easier for Your Buyers to Buy
Gabriel Sales helps you tell powerful sales stories to inspire curiosity, engage buyers and create a sense of urgency. We help you align sales and marketing with integrated messages/processes/plans to systematically target and educate buyers. Our proven “buyer-centric” campaign strategies and content plans are engineered to move buyers deeper into the sales funnel. Campaigns and technology stacks are implmented by certified professionals to help sales and marketing organizations:
1 – Target markets so the right buyers discover, understand, desire and engage with your solution
2 – Produce educated, pre-qualified and higher quality leads ready to talk to sales
3 – Maximize all their tech stack investments to produce the results & insights you need
Maximize Marketing and Sales Performance with Proven Experts
We focus on serving two different markets. We help funded start ups and established small businesses craft comprehensive go-to-market strategies and scalable marketing engines. We also specialize in helping mid-market and enterprise marketing companies with proven best practice strategies to improve specific areas of their lead nurturing, lead scoring, reporting and marketing automation operations.
Fully Integrated Go-to-Market Consulting for Established SMBs and New Product Launches
Go-to-Market Strategy & Repeatable Marketing Engines
Gabriel Sales can help you bringing your solutions to market from start to finish. Our go-to-market consulting integrates all our consulting services in one engagement to helps private equity, venture capital backed and established small businesses scale faster and more effectively with proven experts and certified technology professionals. These fully integrated consulting service involves defining your ideal customer, devising strategies for targeting these markets intelligently, crafting a compelling sales story and value proposition, developing a comprehensive message & content plan, and implementing a lead scoring strategy tailored to each stage of the buyer’s journey.
We then craft an execution plan. This includes both initial awareness and lead nurturing campaign workflows that makes it easy for your buyers to buy. Then we craft roadmaps to help you implement and/or optimize your CRM and Marketing Automation platform to achieve your desired goals and sales targets.
Discrete Consulting Projects to Improve Specific Gaps in Marketing & Sales Ops and Marketing Automation
Ideal Customer Profiles & Targeting Markets
We research markets to understand your ideal target market by vertical, market size and ideal customer profile. We define who to target by industry and title. Then we provide both viability and costs estimates to targeting buyers through a variety of tactics/channels including: email marketing, social media channels, PPC and SEO marketing.
Sales Story, Value Propositions & Differentiators
We analyze your competitive landscape and define your buyer’s needs and pains. We document your value proposition and differentiators. Then we craft a compelling story with messages that map to every stage of your buyer’s journey to create urgency and understanding of how your solution will solve their problems.
Lead Nurturing & Sales Automation Content Plans
Digital first education is now a requirement for B2B buyers. After leads are generated, Gabriel Sales can help marketers take buyers deeper into the sales funnel by crafting strategies that automate the buyer’s journey, leveraging content to automate the early to mid stage sales process to make it easier for buyers to buy.
Salesforce & Marketing Automation Optimization
Our team of seasoned Certified Salesforce Admins and Automation Specialists conduct audits to pinpoint what should be fixed and what can be enhanced. Post audit we craft custom road maps to help you hit your defined goals, maximize your technology investment, improve your results, and enable sales best practice tools.
Sales Enablement, Lead Nurturing, Scoring & Alerts
We help you stay top of mind, develop leads, prioritize leads and trigger alerts so your sales team never misses a sales ready opportunity. We help you craft proven lead nurturing campaign workflows to increase the quality of your leads. We score and grade leads to ensure a seamless hand off from sales to marketing. We alert sales when buyers appear ready to buy.
Custom Dashboards, Forecasts & ROI Reports
We understand what insights, reports and dashboards are important to your sales and marketing organization. We audit your data governance, tagging, field mapping and third-party integrations to ensure you have the data you need. Then we create a custom road map of what insights, reports and dashboard are possible to help make your team smarter.
Ebook
The Digital First Transformation and How to Fill Your Sales Funnel with a Sustained Flow of Well Educated Sales Ready Leads
Learn How to Sell More Effectively
This Ebook explains the new needs, desires and most importantly the sales expectations and buying process of most B2B Buyers. We then explain how your company can:
- Design a marketing strategy to meet those needs
- Align your sales and marketing operations
- Create more demand for your solution
- Effectively nurture early stage buyers
- Automate your buyer’s pre-sales education
- Predict when a lead is ready to buy
- Sustain a flow of educated sales ready leads
- Win more business and lower your cost of sales
Learn More
Request a Proposal
Educational Resources
B2B Buyer Trends
Watch Time – 8:00
Has your sales funnel stalled?
Are your sales reps struggling to convert leads into sales opportunities?
B2B buyers now have a new set of needs before they will engage with your Sales Development Rep. This video explains how buyers now buy and what they expect from sellers trying to win their business…
Demand Generation vs Lead Generation
Watch Time – 4:00
In this short video we discuss the difference between lead generation campaigns versus a lead nurturing and demand generation process. We then compare and contrast the impact each of process on specific stages of your sales funnel. The video concludes with a summary of the increased sales production…
The B2B Digital Sales Webinar
Watch Time – 23:00 Minutes
In Part 1 (of our 4 Part) series on the B2B Digital First Transformation we share everything you need to know to sell more effectively to the modern B2B buyer. We explain how you can take advantage of this opportunity to automate your pre-sales process with content, lead nurturing and automations technologies to meet your buyers needs and instantly improve sales funnel results.