Blog - Gabriel Sales

B2B Social Media Marketing Part 2

Aug 26, 2014 | Uncategorized | 0 Comments

This is part 2 of a blog series on ways to be more effective with B2B social media marketing. Click here for part one. 2. Pay attention to your metadata When most people think of content metadata, they are thinking about SEO. However, metadata can also be a big part...

3 Simple Ways to be More Effective in B2B Social Media Marketing (Part 2)

Jul 25, 2014 | B2B Marketing, Small Business Sales, Social Media | 0 Comments

This is part 2 of a blog series on ways to be more effective with B2B social media marketing. Click here for part one. 2. Pay attention to your metadata When most people think of content metadata, they are thinking about SEO. However, metadata can also be a big part...

3 Simple Ways to be More Effective in B2B Social Media Marketing

Jul 24, 2014 | B2B Marketing, Small Business Sales, Social Media | 0 Comments

In March, a story came out that found that stated the average American adult now spends 11 hours with digital media a day. While some of that time may be spent doing tasks like sending emails or surfing news sites, a 2014 marketing survey found that “than one in four...

Barriers to Successful B2B Video Marketing in 2014

Jul 22, 2014 | B2B Marketing, Outsourced Marketing | 0 Comments

Last month, the results of a B2B Video Marketing Benchmark Survey were published—showing that video marketing is on the rise in B2B, with 69% of respondents currently using the tactic. For those that are engaged in B2B video, 82% reported experiencing at least some...

How an Outsourced B2B Sales Team Can Help Your Marketing Efforts

Jul 17, 2014 | B2B Sales, Outsourced Marketing, Outsourced Sales and Marketing, Outsourcing Sales | 0 Comments

In our last blog, we discussed some of the main challenges B2B companies are having with sales and marketing today. To summarize, the three main challenges are technology implementation and use, developing content that engages customers and proving marketing’s value...

B2B Sales & Marketing: Digital Challenges in 2014

Jul 15, 2014 | B2B Marketing, B2B Sales, Underperforming Sales | 0 Comments

It seems that B2B sales and marketing today is dominated by a whole bunch of acronyms that didn’t exist twenty years ago—CRM, SEO, MA, SEM, MLM, PPC, SMM—the list goes on. As these acronyms suggest, the world we now live in is a digital one. In order to succeed and...