b2b social media marketingIn March, a story came out that found that stated the average American adult now spends 11 hours with digital media a day. While some of that time may be spent doing tasks like sending emails or surfing news sites, a 2014 marketing survey found that “than one in four minutes spent (28%) using smartphones is using social networking apps.”

Because consumers now spend more time than ever before interacting with digital devices and engaging in all types of digital content, it is no surprise that the social media marketing industry is still growing at a near exponential rate. With so many businesses now competing for their customer’s attention via digital devices and social media, it can be hard for smaller B2B companies to break through the noise and generate real value from social media marketing.

To help you be more effective with your B2B social media marketing efforts, here are three things that we see to be working right now:

  1. Get active on Google+

Most people have heard this by now, but in case you haven’t, it is worth repeating. Google’s social platform, Google+, is now arguably one of the most important social media platforms for business. This is in part because of the close relationship between +1’s (Google+’s version of ‘likes’) and high rankings on Google’s regular SERPs. Essentially, the more +1’s and shares a piece of content gets on Google+, the higher it will rank in Google overall.

For more tips on using Google+ in B2B, you can check out this infographic that has great step-by-step instructions for getting started and offers advice on what types of content to share, how to find influencers and more.

Continue reading the second half of this blog.