As 2013 nears its end, it is time to start looking to how to make 2014 your best sales year ever. B2B digital sales and marketing gets more and more complex and competitive by the day, and staying ahead of the game in terms of the latest tactics and techniques is a difficult task. We may be biased, but we believe the best way to dramatically increase revenue and decrease your cost of sale is to leverage a B2B sales outsourcing company.
Here are top 5 advantages of hiring a B2B outsourced sales company:
Speed to Success
In the world of B2B sales and marketing, web technologies, search platforms, measurement tools and more have made the landscape increasingly complex. You can no longer simply put up a website and expect to win business. Sales and marketing now involves website development and management in as well as sales pipeline management, digital content marketing, lead nurturing, customer relationship management and more.
If you are still in early stages of development in terms of a fully integrated and digital sales and marketing strategy, a B2B sales outsourcing organization may be a great option. Trying to develop and implement a strategy on your own can be extremely time consuming, and that long of a learning curve is more than many companies can afford. By leveraging a sales outsourcing company to help you develop and execute sales and marketing campaigns, you can reduce your learning curve dramatically and start seeing your revenue increase much faster.
Help You Navigate or Perfect Marketing Automation Software
Regardless of what industry or market you are in, if your competitor is leveraging marketing automation and you aren’t, you are in trouble. Industry reports now show that almost two-thirds of marketers are currently using marketing automation software as a part of their sales and marketing strategy, and 81% plan to fully adopt in 2014 (MarketingProfs).
As marketing automation consultants, we are true proponents of marketing automation and the tremendous value it can bring to a company. However, this value can only be realized if significant time and effort are put into the implementation and ongoing management of the platform. This is where hiring a sales outsourcing team with marketing automation experience can give you an enormous advantage. Instead of spending a year or more trying to learn the functionalities and best practices of a foreign platform, you can hire a team who knows that platform inside and out to help you expedite the entire implementation process and get you set up for ongoing success.