Over the past several years, buyers have decreased the effectiveness of cold calling by as much as 50%. Because of this, buyers simply no longer pick up the phone as often and prefer to learn about new products and solutions through digital education first. So, success now requires a team that understands how to build awareness with buyers, engage those buyers and then convert those buyers which requires a combination of:

  • eMail Marketing Talent
  • Copywriting and Content Management Expertise
  • Content Distribution Capabilities
  • Lead Scoring Experts
  • Phone Talent

Here are 5 Reasons why Start Up Sales Executives consider an outsourcing sales team for prospecting:

Consistent Results – Achieving results with all these moving parts is high risk. If there is a breakdown or lack of consistency on a daily or weekly basis at one stage of the process it will impact the sales funnel downstream. Knowing that sales executives need to stay focused on closest to the dollar activities,  An outsourcing sales team  will provide you with the consistent daily activities required to keep a steady flow of sales qualified opportunities and well educated buyers entering your sales funnel.

Speed to Market

Building a team with expertise in outbound marketing and lead generation takes time, and getting that team to work together towards a common goal takes even more time. An outsourcing sales team with marketing support can be turned on and start producing results in a little as 30 days as opposed to months or quarters that may be required to build a team on your own. In addition, you will avoid the 80 to 160 plus hours of bandwidth required to recruit, hire, and train your own internal team.

Daily Management Bandwidth

There are only so many hours in week and it is often more effective to have sales reps focus on those opportunities already in the sales funnel and leave the front-end work to someone else.

An outsourcing sales team  is a fast and simple way to get a pipeline-building organization up-and-running to see results. After implementing this team, you can expect to eliminate the daily management requirements, employee headaches and conflicts, HR issues or employee churn.


Using an outsourcing sales team gives you more flexibility when it comes to staffing for specific campaigns. Most salespeople carrying quotas don’t have time to target and penetrate new markets. An outsource sales team makes it easy for you to staff for these campaigns while you focus on closing deals already in the pipeline.

When you are testing a new market you don’t always have the time to conduct market research, test a new message, or determine what customers are saying about your products or services so that you can uncover new opportunities. An outsourcing sales team can help you do all these things at a lower cost for a specific period of time.

Gabriel Sales helps companies transform their sales and marketing programs to generate more leads in this new buyer driven landscape. To learn more about our philosophy and approach to supplying an outsourcing sales team we invite you to read more about us here.