Video + Content Production & Lead Nurturing + Lead Scoring Campaigns
Content production, video production and lead nurturing to make it easier for your buyer to buy and easier for sales reps to sell
You have already generated the lead. Now its time to generate demand for your solution!
Marketing and Sales Automation Content Production & Lead Nurturing Campaigns
Videos & Content to Make it Easier for Buyer to Buy
We create educational content that supports lead nurturing at each stage of your sales funnel. We make it easier for buyers to:
- Understand the problems your solution solves
- Learn how you solve their challenges
- Appreciate what makes your solution unique
- Compare what differentiates your solution
- Convert when the are ready for sales
Lead Nurturing and Lead Scoring Campaigns that Create High Quality Sales Ready Leads
Proven campaign workflows push buyers deeper into the sales funnel to:
- Keep your solution top of mind until buyer is ready to buy
- Educate buyers to generate demand for your solutions
- Create “Sales Ready” leads
- Apply predictive scores to prioritize leads
- Alert sales when buyer appears ready to buy
Content Development for Marketing Automation & Lead Nurturing
Tested and Proven Frameworks to Automate Education, Build Urgency and Accelerate Your Sales Funnel
Gabriel Sales has been leveraging video production and lead nurturing combined with Salesforce Account Engagement (Pardot) other automation technologies to help companies create well educated sales ready leads since 2012. Our proven framework and production team helps you tell powerful sales stories in an authentic and systematic way. We lead with video and support with written content & additional digital to meet your buyers’ needs for specific types of digital education at every stage of their journey.
Video Production
- Explainers
- Demos
- Thought Leadership
- Use Cases
- Teach Shopper to Shop
- Mini Educational Webcasts
- Features & Benefits
- Tips and Best Practices
- Customer Testimonials
- FAQs
- Why Us / Why Buy
- Case Studies
- Return on Investment (ROI)
- Custom / Remote Events
Additional Production
- Articles and Blogs
- Case Studies
- Landing Pages
- Podcast Production & Distribution
- Live Webinars
- Social Posts
- Email Copy / HTML Coding
Video Production that Takes Lead Nurturing and Automation to the Next Level
Meet the needs of your buyers with proven, effective and affordable content production workshops
We leverage multiple types of videos to help you tell a systematic sales story that meets your buyers’ educational needs at every stage of their buying lifecycle to accelerate the production of your lead nurturing campaigns and maximize your marketing automation investments.
72%
Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. (HubSpot)
Engage
65%
Using video in nuturing email’s subject line’s boosts open rates by 19% and increases click through rates by 65%. (Salesforce)
Increase
45%
Most Buyers feel they are ready to engage sales after watching 3 to 5 videos and 45% of B2 Buyers that view a long video or webcast convert into sales opportunities. (Aberdeen and On24)
Convert
Gabriel Sales specializes in producing videos that digitally replicates your sales process to help you automate your buyer’s education. Our content is designed to map your sales process to your your buyers’ journey to make sustained lead nurturing possible. This includes content for every stage of the sales cycle – from increased awareness through consideration/preference to conversion- all aimed towards making it more cost effective for your technology and team to drive well educated and higher quality leads deeper into your sales funnel.
Increased Awareness
To increase awareness and start to build/establish trust & credibility
Explainer
Short intro to quickly introduce solution to peak interest
Explainer Videos are typically:
- Live action and light animation
- 90 seconds to 3 minutes in length
Examples:
Software (2 minutes)
Demos
Quick and/or detailed overview of your solution in action
Demo Videos are typically:
- Live action or screencasts
- 3 to 6 minutes in length
Examples:
Software and Services (6 min)
Challenges/Needs Lists
Systematically prove you understand needs and frame thought leadership
Challenges/Needs List Videos are typically:
- Screencasts with light animation
- 5 to 10 minutes in length
Examples:
Managed Service and Consulting (8 min)
Software and Services (2 min)
Software and Services (3 min 30 sec)
Custom Software Developer FinTech App (4 min)
Hardware (3 min)
Professional Services & Compliance Software (6 min)
Hardware (5 min)
Consideration >>> Preference Videos
Digitally automate early to mid stage sales/buyer journey. Allow the buyer to explore your solution as you also prove you understand their needs. Substantive videos that help you to stay top of mind, deepen trust, firmly establish fit, differentiators & thought leadership.
Teach Shopper How to Shop
Help the buyer understand what to consider when comparing solutions + highlighting your differentiators
Explainer Videos are typically:
- Screencasts
- 6 to 12 minutes in length
Examples:
Critical Features Required in OTT Solution (8 min)
Use Cases
Explain how your product is used to solve specific problems for specific end users or how specific feature is used
Demo Videos are typically:
- Live action or screencasts
- 3 to 7 minutes
Examples:
Mobile App End User (2 min)
How it Works
Detailed videos that show how your features work, and how they benefit specific stakeholders, functions or business areas
How it Works Videos are typically:
- Screencasts, live action or both
- 5 to 10 minutes in length
Examples:
Fundraisng Software and Managed Services (5 min)
Critical Features in a Data Collection App (9 min)
What to Consider When Buying Diagnostic Tool (4 min)
Mobile Data Collection & GPS Applications (4 min)
Mobile Data Collection for Maintenance Manager (7 min)
Hardware & Diganostics (7 min)
Software Developer Delivery Model (5 min)
Full Company Pitch Videos
Comprehensive pitch videos automates initial sales presentation and makes it easy for buyer side champion to educate additional decision makers and influencers.
Company Pitches are typically:
- Live action, B-roll, and/or screencasts
- 6 to 12 minutes in length
Examples:
Offshore BPO (9 min)
Tips and Best Practices
Tips and best practices to establish thought leadership credentials. A great way for buyers to meet and build trust with your team without taking leaderships time to develop leads.
Tips and Best Practices are typically:
- Headshot, screencasts or blended
- 3 to 15 minutes (topic based)
Examples:
3 Tips for Scaling Your Program (2 min)
Thought Leaders FAQs
Founders, executives and product specialists answer frequently asked questions to demonstrate their passion, increase trust and ensure fit to help sales get shortlisted.
FAQs are typically:
- Headshots
- 1 to 5 minutes in length
Examples:
How Does Our Data Make Your Smarter (1 min)
Enterprise Software and Consulting Services (9 min)
Diagnositc Hardware and Software (9 min)
Calculate What to Budget for Marketing (14 min)
Hardware Security Risks to Avoid (3 min)
Why Did I Found the Company (4 min)
Pricing Model (45 sec)
Decision Videos >>> Conversion
Reasons to Buy
Executives and product specialist directly state the concrete reasons and value their solution will provide if purchased.
Explainer Videos are typically:
- Live action and light animation
- 90 seconds to 3 minutes in length
Examples:
4 Ways We Drive Value (2 minutes)
Customer Testimonials
Have customers validate your sales story value and share results to encourage engagement with your sales team.
Demo Videos are typically:
- Live action or screencasts
- 3 to 6 minutes in length
Examples
Individal Short Testimonial (1 min)
Case Studies and ROI Calculations
Share timelines, how the solution is applied, the return on investment and hard results or savings you deliver.
Case Studies & ROI Videos are typically:
- Screencasts with light animation
- 5 to 10 minutes in length
Examples
Analytice Software Case Study/ROI Webcast (25 min)
5 Reasons vs. Alternatives (3 min)
What Makes us Unique (2 min)
Multiple Stakeholders Testimonial (3 min)
Why Schedule a Demo/Meeting Testimonil (45 sec)
Expected Cost Savings % and Timeline to ROI (10 min)
Timeline, Expected Gains and $ in to $ Out (5 min)
The Right Content + Lead Nurturing & Lead Scoring Takes Revenue Performance to the Next Level
Does sales want higher quality leads? Do you want to become a Marketing Automation Top Performer?
Our Content & Campaign Frameworks Can Help
According to Gartner only 16% of companies are leveraging their CRM and Marketing Automation tools for consistent lead nurturing, lead scoring and lead grading.
Organizations that leverage marketing automation with these best practices make up the top 92% of their industries top performers. They also drive 451% more sales ready leads.
%
More Sales Ready Leads
%
More Real Sales Opportunities
%
Per Deal Revenue Increase
%
Closed Deals
Customized Lead Nurturing and Lead Scoring Campaigns
Proven and Tested Lead Nurturing Campaigns
Produce Well Educated Buyers – Ready to Talk to Sales
Gabriel Sales has been leveraging marketing automation for sustained lead nurturing campaigns to build predictable sales funnels since 2012.
We can help you increase production in a variety of ways from strategy and design, to programming workflows and coding emails, through fully managed day to day execution supported by dashboards, reporting and conversion analysis.
We customize campaigns and campaign strategy based on your sales cycle, ideal customer profiles, targeted industry and deal size. We offer and blend a wide variety of campaign types and tactics including:
- Increased Awareness
- Pain/Gain
- Teach Shopper to Shop
- Sustained Top of Mind & Social Proof Campaigns
- Sales Automation Pathways
- Dynamic Personalization
- Account Based Marketing Campaigns
- Re-Engagment
- Pre & Post Events and Tradeshow Campaigns
- Cross Sell and Up Sell Campaigns
- Renewal Campaigns
Predictive Lead Scoring and Grading
Maximize Your Sales Team’s Bandwidth and Your Marketing Budget
Gabriel Sales customizes your lead scoring and optimizes your marketing automation workflows to ensure the right lead makes it to the right sales rep at the right time.
We make the hand off marketing to sales seamless with prioritized leads list, real-time alerts, dashboards and customized lead views.
We can also measure and monitor sales team follow up activity to ensure follow up and measure marketing’s contribution to the sales funnel. Leads are scored in a wide variety of criteria including:
- Activity
- Industry – Title – Dept – Grading
- Source Grading
- Frequency
- Buyer Journey Content Engagement Correlation
- Page Activity – Buying Signals
Content Production, Lead Nurturing and Lead Scoring Educational Resources
ROI Case Study
Gabriel Sales Marketing Automation Ops Helps Manufacturer Increase Sales Ready Leads by Over 15X
A five-person marketing team was very skilled in brand, creative, strategy, tradeshow/event support, product marketing and inbound marketing.
The team had limited sales experience and marketing automation expertise. They expertly generated leads and great content, but had no familiarity with Salesforce or Marketing Automation platforms…
READ SUCCESS STORY >
Educational Article
Why Outsource Sales and Marketing Operations
B2B buyers now expect to be able to educate themselves digitally online across multiple channels.
Once buyers demonstrate interest, they expect marketing to continue to support their buyer’s journey with digital education. Changed needs and desires have blurred the line between marketing and sales functions….
READ MORE >
ROI Case Study
Gabriel Sales Implements Tech Stack, Manages Content, Executes Lead Nurturing Campaigns and Manages Sales Dashboards to Enable & Support Four-Person Sales Team
Company generated a large number of inbound leads not ready to immediately transact.
CEO needed three things to scale the business -visibility into daily activities of the sales team, accurate forecasts and more sales ready leads to maximize the content production investment.
READ SUCCESS STORY >