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Sales Outsourcing Knowledge Center

Below we have compiled some B2B sales & marketing solutions and best practices for the many challenges facing sales and marketing organizations. It’s time to start winning by leveraging the new rules of sale engagement.

Gabriel Sales has been providing sales outsourcing solutions services including outsourced sales staffing, product launch support, marketing automation sales process consulting and outsourced b to b demand generation for over 15 years. Click on the video below to see how we can help to pull it all together.

How to Improve Your B to B Demand Generation

This 4:00 video frames how B2B demand generation approached in the right way can:

Give Marketing a “Sales Quota”
Maximize your Marketing Spend
Accelerate your Pipe Velocity
Close Business Faster
Increase your Inside Sales Team’s Efficiency

Also explores if an outsourced sales or outsourced demand generation partner is the right fit for your organization.

Tactics to Lift or Launch B2B Demand Generation

What is the difference between B2B demand generation vs. B2B Lead Generation? As an outsourced B to B Demand Generation and Sales Outsourcing Solutions Company we are frequently asked by customers “What is the difference between Lead Generation and Demand Generation when the goal for both is to increase revenue and drive more sales for a company?” CLICK HERE FOR THE ANSWER.

As a sales outsourcing soulutions and B2B demand generation company we have been fortunate enough to work with some tremendous innovators. Learn more about the sales best practices we have collectively discovered including: digital content tactics, how to improve targeting, marketing automation and the fastest ways to align sales and marketing for an exponential lift to your team’s production.

New Product Launch Sales and Marketing Tactics

Are your executives squeezed for bandwidth? Is sales or product development your core competency? Do investors and executives want to see closed deals and metrics they can forecast against? Do you need to get to market fast? If you are under-resourced and under pressure to close business while continuing to develop your product and service customers this section may be for you! CLICK HERE to learn more about best practices to build and execute a winning, Go-To-Market Strategy. We hope some of what we have learned providing sales outsourcing solutions for new product launches is helpful to you.

Need Help Generating Leads?

Launching a new product? Need help spreading the word and getting interest? Call us and we’ll talk about your situation and see if we can craft a strategy together and get people to find your solution.

Let Us Help

Digital Content Strategies to Give Marketing a “Sales Quota”

Does moving into content marketing seem daunting? Do you have past presentations that can be re-purposed? Is marketing not producing the lift to your pipe? Do your reps need more Sales Qualified Leads? Digital Marketing is about putting more deals in the pipe that can close, and giving your marketing team a “Sales Quota” focused on moving deals forward to close. Sales content requires that you: listen to your customers, listen to your sales reps, listen to your product specialists, create content for specific stages in the customer buying cycle and then re-purpose and repackage around a specific segments’ needs. To learn how sales driven and sales led marketing teams execute Digital Content Strategies CLICK HERE.

Sales Strategies for Tech, Software and SaaS Sales

Over the past 24 months the rules of sales engagement have changed more for B to B Technology, SaaS and Software companies than any other industry. Innovators drive early adoption. The wave of technology that has hit the market allows marketing and sales to function as a cohesive unit for the first time in history. And its all driven by the fact that your buyers digest, on average, 10.7 pieces of digital collateral prior to buying. CLICK HERE to learn some ways you can maximize your new opportunities.

Sales Strategies for the Professional Service Sale

Are your “Sellers” and “Deliverers” the same person? Is your sales complex? Does it require a bunch of education? Are you sick of the peaks and valleys in your sales pipe? Would you rather be “solutioning” and “billing” rather than selling? Professional Service firms have some unique sales challenges compared to other industries. Learn about some of the unique opportunities you now have to gain a competitive sales and marketing advantage over the competition. CLICK HERE to visit our Knowledge Center dedicated to your unique challenges!

Latest Blog Posts

Why The Pay-for-Performance Model Doesn’t Work for Outsourced Sales

by Glen Springer | Feb 5, 2014

Many people consider Outsourced Sales and marketing work come to me with some preconceived notions about what they would like to do. One thing I hear over and over again is the desire to produce outsourced sales or marketing functions using a pay-for-performance...

The “Self-Diagnosis Dilemma”

by Glen Springer | Feb 3, 2014

I work the front end of our sales process, taking Inbound calls from interested companies looking for help with their sales. Inevitably, we see the same scenarios play out and the same issues come up over and over again. One issue that has come up a lot recently is...

Nonverbal Buying Signals in a Digital World

by Glen Springer | Jan 31, 2014

We all know that submitting a contact form, requesting a demo or consultation/review is a clear interaction and digital buying signals. However, we believe these to be verbal or explicit. The following, however, are more subtle and implicit buying signals that can be...

Nonverbal Buying Signals in a Digital World

by Glen Springer | Jan 31, 2014

We all know that submitting a contact form, requesting a demo or consultation/review is a clear interaction and digital buying sign. However, we believe these to be verbal or explicit. The following, however, are more subtle and implicit buying signals that can be...

3 Reasons Sales Outsourcing and Content Creation are Key

by gabriel_sales | Jan 30, 2014

As we have written about previously, regardless of what the next hot marketing technology or trend is, content will be the fuel that gets us where we want to go. While many companies choose to produce their marketing content internally, there are several reasons that...

What Confuses Your Prospect the Most During Your Sales Process?

by gabriel_sales | Jan 30, 2014

Answer: A lack of consistency. In today’s fast-paced and technology obsessed world, it has been estimated that people are exposed to 3,000-20,000 marketing messages per day (NYT). While that estimate seems rather high, it highlights the sheer enormity of marketing...

Why Marketing Automation is like Albus Dumbledore’s Pensieve

by Glen Springer | Jan 23, 2014

At Gabriel Sales, we like analogies. Recently, we discovered a truly magical analogy for marketing automation coupled with a notable piece in the Harry Potter stories, Dumbledore’s Pensieve. Dumbledore: "I use the Pensieve. One simply siphons the excess thoughts from...

3 Things to Add to Your B2B Blogs in 2014

by gabriel_sales | Jan 22, 2014

By now, most companies in the B2B space are blogging. According to a 2014 marketing report, the percentage of companies adopting blogging as a B2B content marketing strategy went up 11% from 2012. Because stuffing your blogs with keywords is no longer effective for...

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