As we have written about previously, regardless of what the next hot marketing technology or trend is, content will be the fuel that gets us where we want to go. While many companies choose to produce their marketing content internally, there are several reasons that sales outsourcing might be a more cost-effective and efficient solution.
Here are 3 reasons to consider sales outsourcing content creation:
1. Marketers today are expected to act as publishers.
If you look at Salesforce’s blog, they are posting about 7 articles per day. Pardot, one of the leading marketing automation companies in the US, posts at least one every day. Oracle tweeted over 60 times on January 29th.
While your business may not need to be tweeting at the same rate as Oracle, you do need to publish relevant content, and you need to do it frequently. If your company is on the smaller side, this work can exhaust your resources, especially if you do not already have trained writers on staff. Similar to sales outsourcing, by leveraging an outsourced individual/team to write your blog articles and post them to social media, you can quickly and cost-effectively produce more content—improving both sales engagement and SEO.
2. Outsourced content producers understand how to tailor content to fit different stages of the buying cycle.
Each of your prospects is in a slightly different place in their buying cycle, and in order to move on to the next phase, each is going to need to see something slightly different. Prospects early in their buying cycle need to see very basic, educational content that speaks to their specific pains. Prospects closer to purchasing need to see detailed case studies, comparisons, demo videos, etc.
If you are not yet producing different types of content to match the various stages of your buying cycle, an outsourced content production team can help. By helping to map out each stage of your sales process and then coming up with different pieces of content for each, an outsourced team allows you to be confident that your content is actually working to bring prospects through your pipe and directly contributing to ROI.
3. It allows you to stay focused on serving your customers and looking for new revenue opportunities.
If you are at a tech startup or smaller managed services company, you likely do not have all the time in the world to sit around and come up with new ideas for content all the time. Even if you can come up with some ideas, seeing them through to execution can be difficult when you constantly have more pressing matters to attend to.
By leveraging outsourced content producers, you can stay focused on your company’s highest value activities—leaving content production to the experts.
For more on the value of outsourcing content production or other sales and marketing functions, read Scale Your Business for Sales with Sales Outsourcing. Feel free to contact us with any questions.