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Sales Outsourcing Knowledge Center

Below we have compiled some B2B sales & marketing solutions and best practices for the many challenges facing sales and marketing organizations. It’s time to start winning by leveraging the new rules of sale engagement.

Gabriel Sales has been providing sales outsourcing solutions services including outsourced sales staffing, product launch support, marketing automation sales process consulting and outsourced b to b demand generation for over 15 years. Click on the video below to see how we can help to pull it all together.

How to Improve Your B to B Demand Generation

This 4:00 video frames how B2B demand generation approached in the right way can:

Give Marketing a “Sales Quota”
Maximize your Marketing Spend
Accelerate your Pipe Velocity
Close Business Faster
Increase your Inside Sales Team’s Efficiency

Also explores if an outsourced sales or outsourced demand generation partner is the right fit for your organization.

Tactics to Lift or Launch B2B Demand Generation

What is the difference between B2B demand generation vs. B2B Lead Generation? As an outsourced B to B Demand Generation and Sales Outsourcing Solutions Company we are frequently asked by customers “What is the difference between Lead Generation and Demand Generation when the goal for both is to increase revenue and drive more sales for a company?” CLICK HERE FOR THE ANSWER.

As a sales outsourcing soulutions and B2B demand generation company we have been fortunate enough to work with some tremendous innovators. Learn more about the sales best practices we have collectively discovered including: digital content tactics, how to improve targeting, marketing automation and the fastest ways to align sales and marketing for an exponential lift to your team’s production.

New Product Launch Sales and Marketing Tactics

Are your executives squeezed for bandwidth? Is sales or product development your core competency? Do investors and executives want to see closed deals and metrics they can forecast against? Do you need to get to market fast? If you are under-resourced and under pressure to close business while continuing to develop your product and service customers this section may be for you! CLICK HERE to learn more about best practices to build and execute a winning, Go-To-Market Strategy. We hope some of what we have learned providing sales outsourcing solutions for new product launches is helpful to you.

Need Help Generating Leads?

Launching a new product? Need help spreading the word and getting interest? Call us and we’ll talk about your situation and see if we can craft a strategy together and get people to find your solution.

Let Us Help

Digital Content Strategies to Give Marketing a “Sales Quota”

Does moving into content marketing seem daunting? Do you have past presentations that can be re-purposed? Is marketing not producing the lift to your pipe? Do your reps need more Sales Qualified Leads? Digital Marketing is about putting more deals in the pipe that can close, and giving your marketing team a “Sales Quota” focused on moving deals forward to close. Sales content requires that you: listen to your customers, listen to your sales reps, listen to your product specialists, create content for specific stages in the customer buying cycle and then re-purpose and repackage around a specific segments’ needs. To learn how sales driven and sales led marketing teams execute Digital Content Strategies CLICK HERE.

Sales Strategies for Tech, Software and SaaS Sales

Over the past 24 months the rules of sales engagement have changed more for B to B Technology, SaaS and Software companies than any other industry. Innovators drive early adoption. The wave of technology that has hit the market allows marketing and sales to function as a cohesive unit for the first time in history. And its all driven by the fact that your buyers digest, on average, 10.7 pieces of digital collateral prior to buying. CLICK HERE to learn some ways you can maximize your new opportunities.

Sales Strategies for the Professional Service Sale

Are your “Sellers” and “Deliverers” the same person? Is your sales complex? Does it require a bunch of education? Are you sick of the peaks and valleys in your sales pipe? Would you rather be “solutioning” and “billing” rather than selling? Professional Service firms have some unique sales challenges compared to other industries. Learn about some of the unique opportunities you now have to gain a competitive sales and marketing advantage over the competition. CLICK HERE to visit our Knowledge Center dedicated to your unique challenges!

Latest Blog Posts

3 Types of B2B Content that Helps Move the Deal Forward – Part 2

by gabriel_sales | Mar 20, 2014

This is the second half of a blog series on B2B content ideas to move your deal forward. For Part 1, click here. 2. Case studies/Testimonials More and more, we are finding that engagement with content like case studies, reviews and testimonials is a prerequisite to...

3 Types of B2B Content that Helps Move the Deal Forward – Part 1

by gabriel_sales | Mar 18, 2014

In B2B sales, we all know by now that we need to incorporate digital content into our sales processes. As a recent blog put it, “content is the fuel to our sales and marketing engine.” While content has many functions along the sales process, from lead gen to...

The New Rules for B2B Customer Engagement

by gabriel_sales | Mar 14, 2014

In this digital age, it is a buyer’s world. Before the days of Yelp!, Rotten Tomatoes and Angie’s List, there weren’t many places for buyers to go for commercial information on the products and services available to them. Buyers were left to phone books, trade shows...

6 Tips for Better B2B Web Forms

by gabriel_sales | Mar 12, 2014

In today’s complex world of digital marketing, web forms or lead-capture forms seem relatively simple. However, as lead capture forms are tied directly to conversion, they should not be overlooked. Here are 6 tips for better web form conversion: 1. Don’t ask for...

3 Ways to Incorporate Storytelling into Your Marketing Content

by gabriel_sales | Mar 7, 2014

On the plains of Africa in the early days of humanity, there was no such thing as big data. We didn’t have numbers and statistics to help us determine what to do and what not to do. So, how did we learn, store and retain information about the world around us? We used...

3 Things You Can Learn From Go-To-Market Strategy Consulting

by gabriel_sales | Mar 5, 2014

Companies that are taking new products or services into the market, or existing products or services into new markets, have a distinct set of challenges. Solving the right pain for the right markets quickly can make all the difference between simply surviving vs....

How Marketing Automation Impacts B2B Lead Generation

by gabriel_sales | Feb 28, 2014

Marketing Automation may prove to be the way to save companies leads and money Everybody wants more leads. In a recent marketing survey from BuyerZone, it was found that 56% of B2B companies strongly disagree with the statement that they’re getting enough leads. The...

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