Outsourced Sales Strategies and Marketing Tips for Small Businesses 2017
2017 is fast approaching. Here are several quick ways Small Businesses can kick off 2017 to build a sustained and productive sales and revenue engine.
Build an Ideal Customer profile. Analyze the demographics of your current group of customers. Use this information to determine what companies give you the biggest profit, are the least demanding, and quickest to scale. Target more of these buyers for the top of your sales funnel.
Run a Campaign to put a Fresh Set of Leads into Your Sales Funnel. The start of the calendar year is not just a new beginning for your sales and marketing team. It’s also a new start for your buyers. January is a great time to build awareness to a large a group of decision makers and influencers, so as new initiatives are launched they are aware of you your solutions can help them achieve their goals and solve their pains.
Consider a Marketing Automation Platform – Marketing automation is becoming a requirement for successful B2B sales and marketing. In our experience as an outsourced sales marketing company, the insights and efficiency gains are critical for us to compete in the new new buyer driven economy. Marketing automation platforms allow you to stay top of mind with buyers that are not ready to buy with more cost effective email marketing. These platforms also allow your sales reps to measure a buyers digital engagement so you understand what a buyer is most interested in prior to them becoming a sales ready lead.
If You Are Using a Marketing Automation Platform Commit to More Content Marketing to Nurture your Sales Pipe. 60% of companies have now committed to using content for top of funnel lead generation and are 72% are planning on increasing this budget using content marketing. But 80% of companies that are using marketing automation platforms are not even experimenting with lead nurturing and lead scoring and even fewer are actually leveraging these platforms for any sort of personalization. By understanding outsourced sales strategies, your company may be able to gains a competitive advantage with a basic lead scoring and nurturing program in 2017.
Start Using Video to Help Buyers Understand How Your Solution Will Help Them Solve Their Problem – Once a buyer aware of your solution and the problems you can solve for them video is a great way to make it easier for the buyer to buy. If a software demonstration is critical to closing the sale, as an outsourced sales and marketing company we recommend that you create two to three short videos that demonstrate how your product solves a specific problem, and helps your potential client get a visual of how it works.
Revisit Your Overall Sales and Marketing with Outsourced Sales Strategies – In B2B sales and marketing, there are numerous strategies and tactics that have potential to drive sales growth, With the advent of new technologies, the adoption of new content marketing strategies, and the change of buyer behavior, now may be a great time to take advantage of the sales consulting services and outsourced sales and marketing company provides. An outsourced sales and marketing company stays on top of best practices, and a brief consulting engagement may provide the two or three nuggets you need to transform your sales and marketing in 2017.
Gabriel Sales helps companies transform their sales and marketing with:
- Sales Consulting
- Outsourced Sales and Marketing
- And Sales Automation Systems Implementation