A Sample of Different Types of Emails to Use in a Sales Education Cycle

Gabriel Sales email marketing efforts are a natural and organic extension of our overall Content Marketing Strategy which is anchored in leveraging your content to help your company have a one to one conversation with your buyers digitally.   If you are providing thought leadership to your buyers in an authentic and genuinely helpful way (no sales flash required) you will increase your lead volume and, at the same time, increase your brand’s value as a thought leader.

 

  • Your Offer has the Best Interest of Your Customer/Buyer in Mind
  • Gives Your Customer Educational Value Quickly
  • Make Sure Your Graphics are Relevant
  • Keep your Messages Simple
  • Keep your Offers Educational and Uncluttered

Here are a collection of sample B2B email marketing templates that we recommend when using B2B email marketing to support your sales education efforts.  Read our recent blog on best practices in B2B email marketing.

sales education cycle

Here are a collection of sample B2B email marketing templates that we recommend when using B2B email marketing to support your sales education efforts.  Read our recent blog on best practices in B2B email marketing.

Announce Blog

We use a simple two paragraph note with a picture of the author for the human connection element.  It’s a great way to introduce the product specialist or executive into the sale digitally.

Webcast Invite

A simple logo lead in with webcast details and a singular call-to-action, in this case it’s a series of  complimentary webinars with deep education value.

Follow Up

An example of leveraging a partner’s content to establish domain expertise in a specific solution area.

Plain Text Note

A plain text note letting them know about a new educational piece just released. Personalized from the CEO or thought leader.

Social Invite

An invite to connect on a social platform with the platform clearly identified with its logo.  Can also be customized for blogs, Twitter, LinkedIn, etc. A great tool for one-to-many conversations via social media.

Video Training

This is a great example of a graphic that contributes to the education that features the company logo, a short description of what they’ll learn and a secondary branding opportunity (video image) within the body.

Marketing Automation

One last thing to note is that with this aligned approach to sales and marketing the majority of these initial campaigns can be seamlessly integrated into an ongoing nurturing drip campaign and automated with a Marketing Automation Platform (we generally leverage Pardot).