Watch Time – 5:00
This 12 Part video series addresses the rapidly evolving marketing landscape where roles have transformed more in the past five years than the previous fifty, with marketers increasingly overwhelmed by technology demands. The series details how marketing responsibilities have expanded beyond brand and lead generation to first include sales support and now marketer leaders are using marketing automation, sales enablement and AI to support the entire customer revenue cycle. Throughout the series we detail what buyers now expect and how small and mid sized marketing teams can meet those expectation to avoid feeling overwhelmed and burnt out.

The series covers the current marketing situation and future with AI, challenges teams face with technical support barriers, and Gabriel Sales’ solutions including proven frameworks, risk-free audits, and flexible service options. The goal of this series and Gabriel Sales is to help B2B companies and digital agencies reduce team frustrations while maximizing their tech stack ROI through mature automation processes across the customer lifecycle.