Customer Background For Writer -Minno
Minno sells custom built tablets that rival iPads and Android devices in bulk. This means they can custom build the hardware. When they build these tablets they are half the prices of an iPad or an Android Device. The buyers will typically be technically sophisticated but may not know much about how to build a custom mobile device.
We are typically selling to:
- Product Managers
- Head of Business Development
- Owners of Companies
The buyers are then using the tablets:
- To load their software apps on the tablets to share with customers
- To use for their own mobile work force to make their jobs more effective
- To use in hardware they manage as a second screen
Here are some links to thier typicaly buyer:
Professional and semi technical OK. Should be educational and straightforward. Not salesy at all.
Here is some background on the company. The type of education they do and some webcasts for additional background.
Our Approach to Building Value Props
Is the problem unworkable? Does your solution fix a broken business process where there are real, measureable consequences to inaction?
Is fixing the problem unavoidable? Is it driven by a mandate with implications associated with governance or regulatory control? For example, is it driven by a fundamental requirement for accounting or compliance?
Is the problem urgent? Is it one of the top three priorities? In selling to enterprises, you’ll find it hard to command the attention and resources to get a deal done if you fall below this line.
Is the problem underserved? Is there a conspicuous absence of valid solutions to the problem you’re looking to solve? Focus where there’s whitespace, not scorched earth.
Minno Tablet specializes in delivering reliable tablets optimized and customized for business use and mobile workforces. In most cases we can deliver these tablets at less than 50% the cost of a major manufacturer
What Makes Us Unique