One question we keep hearing around the B2B sales world is, "Does blogging work for B to B?".  This is because recently, many B2B companies have started catching on to the trend of blogging.  Forrester reported that in 2010, 49 percent of B2B companies kept a...

Audience segmentation, also called market segmentation, is an important aspect of creating an effective sales or marketing strategy.  Most basically, it is about finding better customers.  In past decades, marketing has generally been directed at mass audiences,...

In our last post, we discussed audience segmentation and why it is important for B2B marketing.  To summarize, audience segmentation involves dividing your customers into groups based on their specific needs and purchasing behavior so that you can craft marketing...