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Stagnant Sales? Try Outsourcing Sales Reps
In the world of B2B sales, many people are starting to notice that the sales and marketing strategies that worked a few years ago (trade shows, cold calling, etc.) are no longer as effective as they used to be. With no visibility into how and why this is, it is hard...
3 Tips for Better B2B Email Lead Generation
How B2b marketing leads to more profitable outcomes As a sales and marketing outsourcing company with over 13 years of experience, we have executed countless email marketing campaigns for both ourselves and our clients. During those years, we have learned what works...
10 Tips to Increase Effectiveness of Marketing Automation
As experienced marketing automation consultants, here are our top 10 tips to increase effectiveness of marketing automation while simultaneously improving your overall productivity: Comprehensively configure your tools. Configure everything you can that is pertinent...
B2B Sales Tactic: Headshot Videos of Executive
In the B2B sales world, marketing videos are becoming more and more popular as a B2B sales tactic. While there are many different types of B2B sales videos you can make, it is good to start by considering what you want the video to do (entertain, build brand...
Why You Should Send Emails from a Sales Director
As a B2B sales tactic, email marketing can still be a highly effective strategy. However, there are good ways and bad ways to send B2B sales emails and things you can do to make your email content marketing more effective. This blog suggests the advantages of sending...
B2B Buyer Personas: The 6 Types of B2B Buyers on the Internet (Part 4)
This is the final part of a four-part Blog series discussing the six “types” or buyer personas of B2B buyers that occupy the digital space. We also offer some practical tips on how to adapt your sales and marketing strategies to make it easier for your buyer. The...
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