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What’s Working Now in B2B SEO
SEO as a topic is hotter than ever with Google’s updated overhaul of its search algorithm (see Google’s Hummingbird for more details) as well as Google’s announcement of encrypting all natural search data (search the dreaded “not provided”). So, as a marketing firm...
Filling Your Sales Pipeline with these Tips (Part 1)
For B2B companies today, filling your sales pipeline is less about selling and more about making authentic connections. Here are 7 tips to start filling your pipeline today: 1. Be talkative and get contact information when you are part of a group or casually...
The 90-Minute Marketing Automation Audit
If I were given 90 minutes to do a marketing automation audit, here would be my six areas of focus: Segmentation: Find segments to dynamically create targeted lists Archive lists not in use Consolidate overlapping lists Make sure auto-tagging rules are enabled for...
The Value of Marketing Automation in the B2B Sales Process
In the B2B world, both sales and marketing teams are now under more pressure than ever before. Sales teams now have to deal with the customer of the digital age, who wants to go through the sales process without the help of sales. Marketers have to do much more with...
Tips for B2B Video Content Marketing
As a part of an integrated content marketing strategy, producing B2B video content marketing has become a requirement for B2B companies today. If you think about your own personal internet use, it is likely you now spend a fair amount of time watching videos—music...
Using Marketing Automation for B2B Lead Nurturing
B2B marketers today face a complex landscape. Old marketing tactics have dropped in effectiveness (cold calling, trade shows) while technological innovations have created an entire new way of buying and selling (digital content marketing, customer relationship...
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