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3 Types of B2B Content that Helps Move the Deal Forward – Part 2
This is the second half of a blog series on B2B content ideas to move your deal forward. For Part 1, click here. 2. Case studies/Testimonials More and more, we are finding that engagement with content like case studies, reviews and testimonials is a prerequisite to...
3 Types of B2B Content that Helps Move the Deal Forward – Part 1
In B2B sales, we all know by now that we need to incorporate digital content into our sales processes. As a recent blog put it, “content is the fuel to our sales and marketing engine.” While content has many functions along the sales process, from lead gen to...
The New Rules for B2B Customer Engagement
In this digital age, it is a buyer’s world. Before the days of Yelp!, Rotten Tomatoes and Angie’s List, there weren’t many places for buyers to go for commercial information on the products and services available to them. Buyers were left to phone books, trade shows...
6 Tips for Better B2B Web Forms
In today’s complex world of digital marketing, web forms or lead-capture forms seem relatively simple. However, as lead capture forms are tied directly to conversion, they should not be overlooked. Here are 6 tips for better web form conversion: 1. Don’t ask for...
What You Need to Know About LinkedIn’s New Publishing Platform
In late February, LinkedIn began rolling out a new publishing platform. While its impact in the world of content marketing remains to be seen, here is what you need to know: What “LinkedIn is opening up our publishing platform to our members, giving them a powerful...
3 Ways to Incorporate Storytelling into Your Marketing Content
On the plains of Africa in the early days of humanity, there was no such thing as big data. We didn’t have numbers and statistics to help us determine what to do and what not to do. So, how did we learn, store and retain information about the world around us? We used...
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