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5 Ways Your B2B Content Marketing Program Can Fail (Part 2)
This is part 2 of a blog series on the ways B2B content marketing programs can fail. Click here for part one. 3. Unclear roles/responsibilities Even if you have a strategy and content production processes in place, if no one knows what they are supposed to do, you...
5 Ways Your B2B Content Marketing Program Can Fail
In 2014, your content marketing program is an integral part of your overall sales process. If your content is unsuccessful, that ultimately spells trouble for sales and the company overall. To help you implement an effective B2B content marketing program, here are the...
3 Tips for Success From an Outsourced Marketing Automation Provider
This is part two of a blog series on marketing automation in 2014. Click here for part 1. As an outsourced marketing automation provider, we understand how difficult it can be to start. There are now dozens of solutions out there, and everyone has different opinions...
Marketing Automation in 2014: Current Challenges & Obstacles
As digital marketing takes up more and more of the overall marketing space, more and more companies are invetsing in marketing automation solutions to help streamline their marketing process. In the past few years, marketing automation has been a revolutionary force...
Why You Should Use B2B Videos in Your Sales & Marketing Programs
Video, especially digital video, has grown so prevalent; it is likely to be the defining media format of our time. Over 100 hours of video now are uploaded to YouTube each minute, and it would take over 1,000 years to watch every video uploaded. Here are 3 reasons you...
3 Tips from an Outsourced Sales Team for Great B2B Cold Calling in 2014
While cold calling has never been easy, it certainly has not gotten any easier in the past few years. Using the data we've gathered as an outsourced sales team for B2B companies, in 2013 our average call (time a rep picks up the phone) to connect (times a decision...
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