This is part two of a blog series on marketing automation in 2014. Click here for part 1.
As an outsourced marketing automation provider, we understand how difficult it can be to start. There are now dozens of solutions out there, and everyone has different opinions about what you should do.
Here are three quick tips for companies who have yet to implement a marketing automation solution.
1. Understand that the ‘best’ marketing automation platform for your company is dependent on many factors.
As a company that offers outsourced marketing automation services, we make our platform recommendations by weighing the client’s demographics and goals against the capabilities and limitations of the software. When choosing the right solution for your business, you need to consider things like the size of prospect database, number of emails that need to be sent daily, possible integrations, the number of users and more.
2. Leverage implementation checklists and guides, training webinars and other guides to learn the ins and outs of your software.
While marketing automation software is somewhat complex, there is a ton of content out there that can help you simplify it. Most marketing automation platforms have support centers and training videos to help with the basics. Some platforms, like eTrigue, hold weekly live training webinars that cover different features and processes in more depth.
3. Bring in marketing automation experts to streamline your implementation process and train you on how most effectively use your platform.
While we aren’t arguing that you can’t implement marketing automation on your own, we will argue that the whole process goes much smoother if you have experts there to guide you. From the technical setup process to list segmentation to setting up and run automated email campaigns, outsourced marketing automation services can help enable you to use your platform as effectively as possible.
For more on marketing automation, read this quick blog on How Marketing Automation Impacts B2B Lead Generation. You can find more info on our outsourced marketing automation services