For a lot of us at Gabriel Sales, Halloween is our favorite holiday. Most of us are dressed up in the office today, so we decided to try to bring some Halloween fun to the world of B2B sales and marketing.
Here is how we see the B2B marketing experience as it relates to Halloween:
1. Content=Candy
Everyone loves getting things given to them, but free things can always be more or less awesome. We all remember what house gave out huge Hershey’s bars and what one gave out dental floss. If you don’t want your company to be like the house that everyone avoids, make sure the content you provide your prospects with is king size.
2. Lights off=No (Foot) Traffic
This one is a no brainer. If you don’t have your content on active websites, blogs and social media channels, you will have zero trick-or-treaters.
3. Candy Bowl Outside=Anonymous Visits
Both Halloween and B2B marketing are about interaction, and the first requirement for interacting is showing up. If you just leave a bowl of candy with a “please take ONE” note, you have no way of knowing who is coming to your house and what they are doing while there. This is like having no analytics or marketing automation tool on the backend of your content marketing program. How do you know whether a group of teenagers took the entire bowl or honest children took just one each?
4. Decorated House=Good Visitor Experience
People remember good experiences and will come back to have them again and again. If your house is covered in elaborate carved pumpkins and statues of ghouls and goblins, your trick-or-treaters will remember and are likely to come back next year. Similarly, if you put a lot of extra time into making your website design a great experience for your prospects, they are more likely to come back and convert.
5. In Costume=Relate to Visitor to Build Trust
As a trick-or-treater, it is always more fun to go to a house where the person who opens the door is in costume. It shows that person understands what Halloween is all about, which creates an immediate connection. In B2B sales, the more you can do to make your prospects feel understood, the more they will want to interact with you in the future.
We hope you enjoyed our festive B2B sales tips and wish you all have a very Happy Halloween!
