- Implements and manages marketing automation
- Configure Salesforce.com integration
- Program ongoing nurture campaigns
- Ongoing Lead Scoring optimization
- Systems training and support
Gabriel Sales builds and staffs B2B sales and marketing engines. We offer an end-to-end outsourced sales and marketing solution, or cover your organizational gaps in:
Buyers don’t buy one way so you can’t sell one way. Isolated tactics don’t scale. We integrate the science of solution sales into your sales, lead gen and content marketing strategies to help your buyers discover, understand and desire your solution. We design a scripted and repeatable process, so your sales reps develop and close more business faster. And we tie it all together with responsive content management and best practice marketing automation systems integration and management for sustained growth, a measurable ROI and lower cost of sales.
Our workshops cover the 7 key areas of solution sales. We analyze your story, content, inbound and outbound lead gen, opportunity development, sales process and marketing platforms. We identify gaps and make concrete recommendations to drive more leads and deals through your pipe fast and predictably,
Success starts with a great story. We analyze what’s worked, map your sales process to your buyer’s journey and their needs and pains. We craft and document your story to create compelling messages, themes, differentiators and scripts to accelerate your outbound, inbound, nurturing, development and calling efforts.
We research markets to effectively target your decision makers and craft integrated campaigns so you can attack specific buyers through a combination of tactics including: email prospecting, social media marketing, PPC/SEO and cold calling.
Content marketing should drive scored opportunities into your sales reps pipe. We create a content plan, editorial calendar, lead scoring strategy and seamless publishing process to fuel and support every stage of your sales pipeline.
We audit your existing assets, tactics and market penetration levels. Analyze your existing CRM, automation and marketing platforms. This baseline allows us to make concrete tactical recommendations against specific targets and success criteria.
Scale requires process. We design a sales model that maps your sales process to your buyer’s journey. We create a content map to ensure your team has what they need to develop and close deals. And we audit your CRM and automation systems to focus these tools on maximizing your team’s sales bandwidth and capacity.
Content is now critical at every stage of your buyers’ journey so a content marketing program is a key ingredient to sales success. We create the buyer-centric content you need to quickly educate early-stage buyers at a lower cost, leverage your marketing automation platform to score the hottest leads, and arm your sales reps with the tools they need to build trust faster, stop discounting and close more business.
Generate more leads by providing educational value with eBooks, Checklists, Videos and Webinars to help your buyer understand top level issues from your perspective. Drive more inbound leads, fuel outbound campaigns and make it easy for reps to engage buyers.
Video is the most popular way people seek to understand and engage with your company to understand your solution. We provide succinct storyboards, script editing, pre and post-production HD videos to make it easy for buyers to understand how you can help them succeed.
Grow professional credibility, build trust and develop sales opportunities faster with interview videos that digitally clone your thought-leaders. Leverage webinars to tell your ROI story and metric-driven business case to make your value clear to close faster.
Save you and your buyers’ time with short demo clips that address your buyers’ specific needs. Take lead scoring to the next level with videos that make it easy for the buyer to understand what pains you solve and digitally track engagement for smarter, faster selling.
Your buyer cares about what you can do to solve their problem. Leverage Digital Demand Center™ (our proprietary buyer education content management system) to build microsites in minutes for specific market segments. Use this flexible platform for sales, nurturing, inbound and outbound efforts to maximize your entire content investment.
Your buyer is using social networks to research and discover solutions every day. You need to leverage a social presence that reflects your message, and tells your story in your unique way. We build pages for linkedin, facebook, twitter pages and youtube channels then optimize your content for social network results.
90% of marketing automation implementations don’t realize their full potential because they never move beyond basic email blasting. With over 30 successful implementations across multiple verticals we can help you build the right way out of the gate or quickly take your automation process to the next level.
Content is King if you use it. Our proprietary content management system integrates seamlessly with your existing website and any automation systems to immediately increase your ability to leverage your existing content for inbound and outbound marketing, opportunity development and puts your lead scoring into overdrive.
Our team has provided Marketing Automation Implementation services since 2010. Our team will manage your implementation, help you build your initial campaigns, forms, drip programs, Digital Demand Center microsites & landing pages and have your team trained and on-boarded in as little as 30 days.
Gabriel Sales will integrate your Marketing Automation platform into your CRM, migrate your existing databases and build the necessary lead dashboards and lead scoring logic so you can execute, measure, and optimize marketing campaigns and tie your efforts to real opportunities and transactions.
Take marketing automation to the next level and put more qualified sales opportunities into your closers hands. We map your buyers’ journey to your sales process and combine Digital Demand Center’s lead scoring functions and our best practices so your closers know who to call, when to call and what to call about.
Once you are up and running, our Marketing Managed Service team can help you plan, execute, measure, and optimize marketing campaigns that take full advantage of the power of Marketing Automation. We can help you with database management, content production and nurturing best practices to run personalized campaigns that produce real results.
Once you are up and running Gabriel Sales can staff callers that understand how to leverage your automation systems to point your buyers in the right direction, further qualify leads, do preliminary needs assessment and schedule appointments when the buyer is ready to buy so your closers spend more time closing.
Gabriel Sales has been filling pipes, developing opportunities and closing deals since 1999. With the right strategy and tools in place we can hire, build and manage your entire sales and marketing operations.
Or we can staff a blended team of marketers and sales reps customized to your specific pipeline goals, sales targets, market penetration objectives and current organizational capabilities to:
Companies work with us because they want to get to market faster with less friction. We typically work with executives and/or investors that are looking to buy a team vs. spending a year to 18 month building a team so they can focus on accelerating their path to repeatable revenue. Why wait a year to 18 months to assemble a team that is producing results. Check out the talent we can pull together for you to hit the market with seasoned, trained and managed professionals in as little as two weeks or less.
Our team has dozens of implementations under our belt
The first rule of data-management is: garbage in, garbage out
Build awareness and trust faster by offering something of value
Stay top of mind with your buyers and make it easy to find your solution.
Friendly and professional stewarding of buyers to qualify and find the right solution fit
Continue to fuel your engine and support reps with a steady stream of thought leadership
Gabriel Sales helped fill the pipe, develop opportunities and close deals for us. A lot of deals. We were happy with just that. But they are also not short sighted and understood we were also going for a client mix that would increase our multiples and they supported that effort. They are a partner you can trust.