Reasons to Consider Outsourcing Sales and Marketing
For many businesses ready for growth, it’s fairly typical to consider outsourcing sales and marketing and various other functions including: human resources, accounting and IT. And historically, when it comes to growing sales, most companies initially consider building a team of dedicated sales and marketing professionals. The conventional process was to hire lead gen reps and a senior sales professional, and then assign an existing employee with multiple marketing and demand generation functions.
But over the past several years, the requirements of buyers have significantly changed. First, they expect to be able to educate themselves digitally online, and they expect continuing education. Then, they expect to engage with both thought leaders and sales professionals as they make their purchase decision.
So, sales success in this new buyer-driven market now requires a team of sales and marketing professionals with a variety of skill sets, all focused on making it easy for the buyer to buy. These skill sets can be time consuming and difficult to assemble effectively and quickly. As a result, many companies are discovering the old model of hiring and building a sales and marketing team on their own is just not enough to generate what they need to produce sustained sales growth and success.
Consequentially, businesses are increasingly discovering that outsourcing their sales and marketing team is an attractive and smart business decision for growth and many other reasons as well. The different justifications for outsourcing all result in reducing costs, increasing results and lowering risks.
7 Reasons to Consider Outsourcing Sales and Marketing
- Access to strategists who craft an effective plan quickly – Companies that outsource get immediate accesses to integrated sales and marketing strategists. With all the shifts in buyer behavior, companies can work with experienced strategists who will help craft a plan that works for their business and their budget. And these strategists are experienced, they understand the trends and have access to benchmarks and research tools to help get the most out of their budget.
- Access to the right talent for both sales and marketing – Outsourcing sales and marketing provides businesses with the ability to source all the talent needed, quickly. On the sales side, this includes access to lead gen reps, closers and, in some cases, sales engineers. On the marketing side, it includes access to content producers, email marketers, inbound specialists and marketing technologists.
- Outsourcing sales and marketing is more cost effective with less risk – Outsourced sales and marketing gives you access to a team of blended resources. This eliminates the need for paying top dollar to multiple vendors for specialists, or having to carry full-time talent that’s underutilized. This, combined with removing the need for additional office space and eliminating the costs of recruiting and management, results in lower startup costs to get the team off the ground in the short term, and reduces ongoing overhead in the long term.
- Speed to market – Outsourced sales and marketing gets you to market two to three times faster because you gain access to a team that already works well together and has already generated business successfully.
- Immediate systems infrastructure – Selecting, purchasing and assembling all the tools you need for successful growth is expensive and time consuming. Outsourcing gives you access to the databases, automation tools and CRM, with both the technical talent and best practice expertise you need to get the most from the system.
- Operational efficiency – Effective sales growth requires efficient use of budget and talent. Combined with the right systems infrastructure, outsourced sales and marketing allows you to execute cohesive strategies with all the data and measurement you need for effective management. It also provides the middle management layer required for success.
- Proven stability – If you have been involved in sales and/or marketing for any period of time, you will have experienced sales teams and marketing teams that are not always unified and that don’t always “play” well together. When you outsource sales and marketing, you’ll be working with an organization with one shared goal of putting deals into your sales funnel. And this team will have a proven track record of success.
If you would like to learn more about outsourcing sales and marketing, contact us for a FREE consultation and to see if it’s the right fit for you. Give us a call at (720) 279-7511.