For selling and marketing professional services your main objectives are:
- targeting the right markets
- generate qualified sales leads
- close faster
- upsell accounts
The ways of selling have changed, however, and your sales and marketing operations need to adhere to these new rules of sales engagement. Integrating sales reps, pushing digital content and measuring the results with smart technologies are just part of the process. You also need to push and repurpose that sales content across different digital platforms to make it easier for your buyer to educate themselves about your product while also helping your sales reps have educated prospects helping them to close deals.
For more information, watch this brief 3 minute video to learn more about selling and marketing professional services: