Plan for Success – Sales & Marketing Strategy
We help you target buyers with powerful stories, and craft systematic sales processes to predictably scale revenue
Buyers don’t buy one way, so you can’t sell one way. Isolated tactics don’t scale. We integrate the science of solution sales into your sales, lead generation and content marketing strategies to help your buyers discover, understand, and desire your solution. We design a scripted and repeatable process, so your sales reps develop and close more business, faster. And we tie it all together with responsive content management and best practice marketing automation systems integration and management for sustained growth, a measurable ROI and lower cost of sales.
Agile Sales Acceleration Strategy
Our workshops cover the 7 key areas of solution sales. We analyze your story, content, inbound and outbound lead gen, opportunity development, sales process and marketing platforms. We identify gaps and make concrete recommendations to drive more leads and deals through your pipe fast and predictably.
Sales Story Strategy
We analyze what’s worked, map your sales process to your buyer’s journey and their needs and pains. We craft and document your story to create compelling messages, themes, differentiators and scripts to accelerate your outbound, inbound, nurturing, development and calling efforts.
Target the Right Markets
We research markets to effectively target your decision makers and craft integrated campaigns, so you can attack specific buyers through a combination of tactics including: email prospecting, content marketing, social media marketing, PPC/SEO and cold calling.
Content and Lead Scoring Strategy
Content marketing should drive scored opportunities into your sales pipe. We create a content plan, editorial calendar, lead scoring strategy and seamless publishing process to fuel and support every stage of your sales pipeline.
Content Audit and Systems Analysis
We audit your existing assets, tactics and market penetration levels. We analyze your existing CRM, automation and marketing platforms. This baseline allows us to make concrete tactical recommendations against specific targets and success criteria.
Aligned Sales & Marketing Process
We design a sales model that maps your sales process to your buyer’s journey. We create a content map to ensure your team has what they need to develop and close deals. We audit your CRM and automation systems to focus these tools on maximizing your teams’ sales bandwidth.
We were struggling to build awareness and gain quick traction in the market. Gabriel Sales sales consulting took us from zero to 60 mph in a fraction of the time we could have done this on our own. Sales automation and reps armed with digital content is the wave of the furure and we’re happy to be at the front of the wave.Matthew Heim