Content Marketing is now required as ground cover for your sales team. If you haven’t started you need to start now. As a sales outsourcing company working to successfully launch sales content marketing efforts for multiple clients we often hear that “it take to much time, or I am not ready to commit.” Our position:
- Content marketing does not need to be complicated for B2B marketers to meet the needs of sales. As a thought leader you have tons of little snippets of value to share on a regular basis.
- You don’t have a choice if you want your sales reps to successfully compete and win.
As a sales outsourcing company we understand that, especially for company’s new to content marketing, it may seem daunting. But it’s easier than you think. We are experts and thought leaders in sales and marketing tactics and strategies. You are experts and thought leaders in your product and solution area. One of the values we bring as a sales and marketing outsourcing company is that we have a methodical system to quickly turn your thought leadership into tools that will empower your sales and marketing efforts.
Below is our framework for content marketing that will help empower your sales team with the tools they need to be successful.
Using our framework we help our clients to quickly determine what specific content is required at specific stages of the sales cycle. We implement Digital Demand Center™ our proprietary Content Management System to accelerate this process. As the survey below indicates the majority of the content required can be initially distributed with blogs. When combined with our expertise in sales storytelling, educational webcasting and sales video content production we can get your sales team (or our sales outsourcing and marketing effort on your behalf) to market with a winning sales content marketing strategy in a fraction of the time you may be able to achieve on your own.
Can Sales Outsourcing Help Your Company?
To check out what your peers are already doing check out this previous blog post. To discover how we can help accelerate your sales integrating multiple tactics and strategies please feel free to reach out for an initial conversation.