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Sales Outsourcing Knowledge Center

Below we have compiled some B2B sales & marketing solutions and best practices for the many challenges facing sales and marketing organizations. It’s time to start winning by leveraging the new rules of sale engagement.

Gabriel Sales has been providing sales outsourcing solutions services including outsourced sales staffing, product launch support, marketing automation sales process consulting and outsourced b to b demand generation for over 15 years. Click on the video below to see how we can help to pull it all together.

How to Improve Your B to B Demand Generation

This 4:00 video frames how B2B demand generation approached in the right way can:

Give Marketing a “Sales Quota”
Maximize your Marketing Spend
Accelerate your Pipe Velocity
Close Business Faster
Increase your Inside Sales Team’s Efficiency

Also explores if an outsourced sales or outsourced demand generation partner is the right fit for your organization.

Tactics to Lift or Launch B2B Demand Generation

What is the difference between B2B demand generation vs. B2B Lead Generation? As an outsourced B to B Demand Generation and Sales Outsourcing Solutions Company we are frequently asked by customers “What is the difference between Lead Generation and Demand Generation when the goal for both is to increase revenue and drive more sales for a company?” CLICK HERE FOR THE ANSWER.

As a sales outsourcing soulutions and B2B demand generation company we have been fortunate enough to work with some tremendous innovators. Learn more about the sales best practices we have collectively discovered including: digital content tactics, how to improve targeting, marketing automation and the fastest ways to align sales and marketing for an exponential lift to your team’s production.

New Product Launch Sales and Marketing Tactics

Are your executives squeezed for bandwidth? Is sales or product development your core competency? Do investors and executives want to see closed deals and metrics they can forecast against? Do you need to get to market fast? If you are under-resourced and under pressure to close business while continuing to develop your product and service customers this section may be for you! CLICK HERE to learn more about best practices to build and execute a winning, Go-To-Market Strategy. We hope some of what we have learned providing sales outsourcing solutions for new product launches is helpful to you.

Need Help Generating Leads?

Launching a new product? Need help spreading the word and getting interest? Call us and we’ll talk about your situation and see if we can craft a strategy together and get people to find your solution.

Let Us Help

Digital Content Strategies to Give Marketing a “Sales Quota”

Does moving into content marketing seem daunting? Do you have past presentations that can be re-purposed? Is marketing not producing the lift to your pipe? Do your reps need more Sales Qualified Leads? Digital Marketing is about putting more deals in the pipe that can close, and giving your marketing team a “Sales Quota” focused on moving deals forward to close. Sales content requires that you: listen to your customers, listen to your sales reps, listen to your product specialists, create content for specific stages in the customer buying cycle and then re-purpose and repackage around a specific segments’ needs. To learn how sales driven and sales led marketing teams execute Digital Content Strategies CLICK HERE.

Sales Strategies for Tech, Software and SaaS Sales

Over the past 24 months the rules of sales engagement have changed more for B to B Technology, SaaS and Software companies than any other industry. Innovators drive early adoption. The wave of technology that has hit the market allows marketing and sales to function as a cohesive unit for the first time in history. And its all driven by the fact that your buyers digest, on average, 10.7 pieces of digital collateral prior to buying. CLICK HERE to learn some ways you can maximize your new opportunities.

Sales Strategies for the Professional Service Sale

Are your “Sellers” and “Deliverers” the same person? Is your sales complex? Does it require a bunch of education? Are you sick of the peaks and valleys in your sales pipe? Would you rather be “solutioning” and “billing” rather than selling? Professional Service firms have some unique sales challenges compared to other industries. Learn about some of the unique opportunities you now have to gain a competitive sales and marketing advantage over the competition. CLICK HERE to visit our Knowledge Center dedicated to your unique challenges!

Latest Blog Posts

Marketing Automation Software Wishlist 2014

by Glen Springer | Nov 27, 2013

Having integrated and managed multiple marketing automation software solutions, the following features were not part of any of them. 1) Generate a prospect list report with last email correspondence topic and date. Why? I want to know when people were last contacted...

Insights from Dreamforce – Using Content to Create Trust

by gabriel_sales | Nov 22, 2013

While we were unable to attend Dreamforce this year, we’ve been keeping an eye on the amazing presentations coming out of the event from industry experts. One of the most interesting insights we’ve seen so far came from Marcus Nelson of Addvocate, who discussed how to...

5 Reasons Your B2B Content Isn’t Converting (Part 2)

by gabriel_sales | Nov 20, 2013

This is part-two of a blog series on five things you may be doing that hurt your B2B content marketing conversion rates. Click here for part one. 3. You aren’t offering multiple options for consumption. In the past decade or so, the traditional mode of selling and...

5 Reasons Your B2B Content Isn’t Converting

by gabriel_sales | Nov 19, 2013

In the past few years, many B2B companies have started blogs and YouTube channels, joined social media networks, started hosting webinars and more—having been told that putting digital content out into the world would translate to increased revenue. For most...

Don’t Slow Down Your B2B Marketing During the Holidays

by gabriel_sales | Nov 18, 2013

In a previous blog post, we discussed that while many B2B companies think of holidays or vacation times as a negative thing, we believe you can use them to your advantage. This is especially true of the winter holiday season, when many companies choose to slow down on...

The #1 Mistake Made in B2B Sales (Part 2)

by gabriel_sales | Nov 15, 2013

In our previous blog post, we explained that the number one b2b selling mistake made today is selling too hard too soon. This blog outlines strategies for how not to make this mistake. In order sell in the right way at the right time, you need to understand where your...

The #1 Mistake B2B Salesmen Make

by gabriel_sales | Nov 14, 2013

Most people working in sales today received their training from a generation of traditional salesmen who followed the traditional sales model. This model says to jump on new leads as soon as possible and sell hard and fast until the deal is closed. The thing that most...

Marketing Automation is Not What You Think

by gabriel_sales | Nov 12, 2013

Nearly every business today is looking for ways to generate more leads and close more deals. Many companies are now looking to marketing automation as a means to achieve this and end up dissatisfied with the results. The reasons for dissatisfaction vary; some are...

3 Ways to Lose a B2B Consulting Sale (Part 2)

by gabriel_sales | Nov 11, 2013

This is the part-two of a blog series on selling B2B consulting. Click here for part one. 2. Focus on technical expertise and tactics rather than ‘big picture’ results. When engaged in selling, it is very easy for consultants to emphasize how great they are at...

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