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Sales Outsourcing Knowledge Center

Below we have compiled some B2B sales & marketing solutions and best practices for the many challenges facing sales and marketing organizations. It’s time to start winning by leveraging the new rules of sale engagement.

Gabriel Sales has been providing sales outsourcing solutions services including outsourced sales staffing, product launch support, marketing automation sales process consulting and outsourced b to b demand generation for over 15 years. Click on the video below to see how we can help to pull it all together.

How to Improve Your B to B Demand Generation

This 4:00 video frames how B2B demand generation approached in the right way can:

Give Marketing a “Sales Quota”
Maximize your Marketing Spend
Accelerate your Pipe Velocity
Close Business Faster
Increase your Inside Sales Team’s Efficiency

Also explores if an outsourced sales or outsourced demand generation partner is the right fit for your organization.

Tactics to Lift or Launch B2B Demand Generation

What is the difference between B2B demand generation vs. B2B Lead Generation? As an outsourced B to B Demand Generation and Sales Outsourcing Solutions Company we are frequently asked by customers “What is the difference between Lead Generation and Demand Generation when the goal for both is to increase revenue and drive more sales for a company?” CLICK HERE FOR THE ANSWER.

As a sales outsourcing soulutions and B2B demand generation company we have been fortunate enough to work with some tremendous innovators. Learn more about the sales best practices we have collectively discovered including: digital content tactics, how to improve targeting, marketing automation and the fastest ways to align sales and marketing for an exponential lift to your team’s production.

New Product Launch Sales and Marketing Tactics

Are your executives squeezed for bandwidth? Is sales or product development your core competency? Do investors and executives want to see closed deals and metrics they can forecast against? Do you need to get to market fast? If you are under-resourced and under pressure to close business while continuing to develop your product and service customers this section may be for you! CLICK HERE to learn more about best practices to build and execute a winning, Go-To-Market Strategy. We hope some of what we have learned providing sales outsourcing solutions for new product launches is helpful to you.

Need Help Generating Leads?

Launching a new product? Need help spreading the word and getting interest? Call us and we’ll talk about your situation and see if we can craft a strategy together and get people to find your solution.

Let Us Help

Digital Content Strategies to Give Marketing a “Sales Quota”

Does moving into content marketing seem daunting? Do you have past presentations that can be re-purposed? Is marketing not producing the lift to your pipe? Do your reps need more Sales Qualified Leads? Digital Marketing is about putting more deals in the pipe that can close, and giving your marketing team a “Sales Quota” focused on moving deals forward to close. Sales content requires that you: listen to your customers, listen to your sales reps, listen to your product specialists, create content for specific stages in the customer buying cycle and then re-purpose and repackage around a specific segments’ needs. To learn how sales driven and sales led marketing teams execute Digital Content Strategies CLICK HERE.

Sales Strategies for Tech, Software and SaaS Sales

Over the past 24 months the rules of sales engagement have changed more for B to B Technology, SaaS and Software companies than any other industry. Innovators drive early adoption. The wave of technology that has hit the market allows marketing and sales to function as a cohesive unit for the first time in history. And its all driven by the fact that your buyers digest, on average, 10.7 pieces of digital collateral prior to buying. CLICK HERE to learn some ways you can maximize your new opportunities.

Sales Strategies for the Professional Service Sale

Are your “Sellers” and “Deliverers” the same person? Is your sales complex? Does it require a bunch of education? Are you sick of the peaks and valleys in your sales pipe? Would you rather be “solutioning” and “billing” rather than selling? Professional Service firms have some unique sales challenges compared to other industries. Learn about some of the unique opportunities you now have to gain a competitive sales and marketing advantage over the competition. CLICK HERE to visit our Knowledge Center dedicated to your unique challenges!

Latest Blog Posts

3 Tips for More Effective B2B Content Marketing

by gabriel_sales | Apr 16, 2014

The world of content marketing and how it should impact your b2b strategy MarketingProfs and the Content Marketing Institute recently put out a report on B2B Content Marketing 2014 Benchmarks, Budgets and Trends. The report looked at B2B companies overall marketing...

The Importance of Keeping B2B Marketing Content Customer-Focused

by gabriel_sales | Apr 14, 2014

The 2014 B2B Content Marketing Report done by the Content Marketing Institute and MarketingProfs found that 93% of B2B companies currently engage in content marketing. These companies have realized that today, buyers begin to interact with B2B companies digitally...

Outsourced B2B Lead Generation Can Help You Outperform the Competition

by gabriel_sales | Apr 10, 2014

During the course of our sales process, we often hear from early stage prospects who have not really thought about outsourcing to help outperform the competition in terms of lead generation. Many of these early stage prospects haven’t committed to outsourced B2B lead...

Is H2H the New and Improved B2B?

by gabriel_sales | Apr 7, 2014

As technology advances, marketing tactics need to adapt to how people are getting and sharing information. For many years, marketing has generally been split into two categories, Business to Consumer (B2C) and Business to Business (B2B). While these were effective...

If You’re Still Relying Exclusively on Cold Callers, You’re Misguided (Part 2)

by gabriel_sales | Apr 4, 2014

Cold callers on their own are no magic bullet for marketing success This is part two of a blog series. Read part one here. At its most basic, we believe this approach has been successful because today, buyers don’t like to be sold products; they like to buy solutions...

If You’re Still Relying Exclusively on Cold Callers, You’re Misguided

by gabriel_sales | Apr 2, 2014

Why cold callers cannot- and should not-have to handle all of marketing on their own At Gabriel Sales, we have not needed to staff a fully dedicated cold caller in over 12 months. While there are many factors at play, we see this as an indication of the success you...

How to Get Sales and Marketing on the Same Page – Part 2

by gabriel_sales | Mar 28, 2014

This is part two of a series on creating a cohesive sales and marketing relationship. To read part 1, click here. 2. Establish open communication. If open communication between sales and marketing is established during the creation of content, this point may not be...

Get Sales and Marketing on the Same Page with Sales Outsourcing

by gabriel_sales | Mar 27, 2014

Like other epic dramas of our time including Yankees vs. Red Sox and iPhone vs. Droid, the battle between sales and marketing is real, and it is not likely going away any time soon. As a sales outsourcing company, we this is something we experience on a daily basis....

Sales Lessons Learned from the NCAA Tournament

by Glen Springer | Mar 25, 2014

This year was the first time I ever filled out an NCAA bracket. I like basketball, but I’m more of an NBA girl. To be perfectly honest, the only thing I knew about the tournament going in was that my team (Colorado) didn’t have much of a chance after losing its star...

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