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Sales Outsourcing Knowledge Center

Below we have compiled some B2B sales & marketing solutions and best practices for the many challenges facing sales and marketing organizations. It’s time to start winning by leveraging the new rules of sale engagement.

Gabriel Sales has been providing sales outsourcing solutions services including outsourced sales staffing, product launch support, marketing automation sales process consulting and outsourced b to b demand generation for over 15 years. Click on the video below to see how we can help to pull it all together.

How to Improve Your B to B Demand Generation

This 4:00 video frames how B2B demand generation approached in the right way can:

Give Marketing a “Sales Quota”
Maximize your Marketing Spend
Accelerate your Pipe Velocity
Close Business Faster
Increase your Inside Sales Team’s Efficiency

Also explores if an outsourced sales or outsourced demand generation partner is the right fit for your organization.

Tactics to Lift or Launch B2B Demand Generation

What is the difference between B2B demand generation vs. B2B Lead Generation? As an outsourced B to B Demand Generation and Sales Outsourcing Solutions Company we are frequently asked by customers “What is the difference between Lead Generation and Demand Generation when the goal for both is to increase revenue and drive more sales for a company?” CLICK HERE FOR THE ANSWER.

As a sales outsourcing soulutions and B2B demand generation company we have been fortunate enough to work with some tremendous innovators. Learn more about the sales best practices we have collectively discovered including: digital content tactics, how to improve targeting, marketing automation and the fastest ways to align sales and marketing for an exponential lift to your team’s production.

New Product Launch Sales and Marketing Tactics

Are your executives squeezed for bandwidth? Is sales or product development your core competency? Do investors and executives want to see closed deals and metrics they can forecast against? Do you need to get to market fast? If you are under-resourced and under pressure to close business while continuing to develop your product and service customers this section may be for you! CLICK HERE to learn more about best practices to build and execute a winning, Go-To-Market Strategy. We hope some of what we have learned providing sales outsourcing solutions for new product launches is helpful to you.

Need Help Generating Leads?

Launching a new product? Need help spreading the word and getting interest? Call us and we’ll talk about your situation and see if we can craft a strategy together and get people to find your solution.

Let Us Help

Digital Content Strategies to Give Marketing a “Sales Quota”

Does moving into content marketing seem daunting? Do you have past presentations that can be re-purposed? Is marketing not producing the lift to your pipe? Do your reps need more Sales Qualified Leads? Digital Marketing is about putting more deals in the pipe that can close, and giving your marketing team a “Sales Quota” focused on moving deals forward to close. Sales content requires that you: listen to your customers, listen to your sales reps, listen to your product specialists, create content for specific stages in the customer buying cycle and then re-purpose and repackage around a specific segments’ needs. To learn how sales driven and sales led marketing teams execute Digital Content Strategies CLICK HERE.

Sales Strategies for Tech, Software and SaaS Sales

Over the past 24 months the rules of sales engagement have changed more for B to B Technology, SaaS and Software companies than any other industry. Innovators drive early adoption. The wave of technology that has hit the market allows marketing and sales to function as a cohesive unit for the first time in history. And its all driven by the fact that your buyers digest, on average, 10.7 pieces of digital collateral prior to buying. CLICK HERE to learn some ways you can maximize your new opportunities.

Sales Strategies for the Professional Service Sale

Are your “Sellers” and “Deliverers” the same person? Is your sales complex? Does it require a bunch of education? Are you sick of the peaks and valleys in your sales pipe? Would you rather be “solutioning” and “billing” rather than selling? Professional Service firms have some unique sales challenges compared to other industries. Learn about some of the unique opportunities you now have to gain a competitive sales and marketing advantage over the competition. CLICK HERE to visit our Knowledge Center dedicated to your unique challenges!

Latest Blog Posts

B2B Marketing Trends to Watch in 2014: Mobile

by gabriel_sales | Jul 11, 2014

B2B companies are always looking for ways to sell more and better. This year, it looks as through B2B companies may be trying to tap into a marketing strategy that has so far been dominated by B2C: mobile. Mobile in B2B As early as last fall, marketing studies began...

3 Ways Marketing Automation Increases B2B Effectiveness

by gabriel_sales | Jul 9, 2014

Many B2B companies today are searching for solutions to generate more leads and are considering marketing automation. For some companies, this has meant venturing into the fast-paced and complex world of B2B content marketing. And while almost any content you produce...

Marketing Automation Shows Contribution to Bottom Line

by gabriel_sales | Jul 3, 2014

Last week, we wrote about the state of the marketing automation industry in 2014 and offered some questions for people to ask when considering purchasing a marketing automation software. This week, we’ll take a look at a new study from Bizo and Oracle that looks at...

Why & When You Still Need B2B Teleservices

by gabriel_sales | Jul 3, 2014

The B2B sales and marketing world today is a digital one. In the past decade, nearly all non-digital sales tactics and techniques have greatly declined in effectiveness while their digital replacements have experienced a nearly exponential rise in popularity. All of...

How to Guide B2B Prospects through the Sales Cycle with Content

by gabriel_sales | Jun 27, 2014

By now, everyone in B2B knows that quality marketing content can contribute directly to sales. The idea is that by giving your prospects valuable content that assists them in their buying process, you help build the trust required to motivate a purchase. In attempting...

6 Questions to a B2B Marketing Automation Platform (Part 2)

by gabriel_sales | Jun 25, 2014

This is the second half of a blog series on questions to ask when considering a B2B marketing automation platform. You can find part one here. 4. Do you need to be able to do social media? While social media will probably always be a more effective marketing tactic...

6 Questions to Ask a B2B Marketing Automation Platform

by gabriel_sales | Jun 23, 2014

According to a 2014 Buyer’s Guide on marketing automation platforms, 26% of B2B companies are planning on integrating a marketing automation platform into their sales and marketing program in the next 12 months. For these companies with no prior marketing automation...

5 Steps to B2B Content Engagement Success (Part 2)

by gabriel_sales | Jun 19, 2014

B2b content engagement (continued) This is the second part of a 2 part blog on B2B content engagement. You can find part 1 here. 3. Make your prospect the hero If the story you are telling in your marketing content features you as the main protagonist, you’re doing...

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