In the past few years, the rise of B to B sales outsourcing and marketing companies has spurred a lot of interest from businesses looking to grow their revenue and expand their market. Many companies have found success when choosing to sales outsource, finding the use of experienced sales professionals to be extremely helpful in achieving their business goals.
Sales outsourcing companies use performance metrics and complex sales methodologies to help their clients set up a sales strategy and process that produces results in the most efficient way possible. But no two companies are alike, and as with all industries, some are better at what they do than others.
How do you figure out which one will work best for you? Here are some tips to help you when searching for the perfect sales and marketing outsourcing company for your business.
What is their specialty?
Does the company have experience in the specific markets you are trying to sell to? Have they worked with your type or service or product before? Some sales outsourcing companies expertise is with the high-tech industry, some are best at telemarketing and setting appointments. Look to see if they’ve had success working in your specific industry.
How do they recruit sales people?
If a sales outsourcing company uses a third-party recruiter, you will be likely be paying the fee for this service, which can be quite expensive. Consider looking into an outsourcing firm that keeps their sales recruiting process in-house.
What type of training do they provide?
Most sales teams need training, and you want your sales outsourcing company to provide this for you. Look into whether or not the company provides this extra sales training to its’ sales reps and how it is implemented.
What have they done?
Look for their accomplishments or specific achievements. Find out their average ROI statement, and what could be expected for your company. How much success have their past clients seen as a result of their relationship?
Can you see evidence of their success?
Ask to see client success stories or case studies. How many do they have immediately available for you? The best way to find out about a business is to talk to its past customers. If people aren’t saying good things about the company, you can walk away knowing you made the right choice.
These are not the only things to consider when shopping for a top outsourcing sales and marketing company, but they are good starting points. The most important part of finding a good fit for you is to establish the reputation of the company and qualify they specific ways the company can help you.