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Build for Success – Content Production
Content is now critical at every stage of your buyers’ journey so a content marketing program is a key ingredient to sales success. We create the buyer-centric content you need to quickly educate early-stage buyers at a lower cost, leverage your marketing automation platform to score the hottest leads, and arm your sales reps with the tools they need to build trust faster, stop discounting and close more business.[separator type=”invisible” size=”small” icon=””] [cols]
Peak Their Interest & Generate Leads
Generate more leads by providing educational value with eBooks, Checklists, Videos and Webinars to help your buyer understand top level issues from your perspective. Drive more inbound leads, fuel outbound campaigns and make it easy for reps to engage buyers.
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Thought Leadership & ROI Videos
Grow professional credibility, build trust and develop sales opportunities faster with interview videos that digitally clone your thought-leaders. Leverage webinars to tell your ROI story and metric-driven business case to make your value clear to close faster.
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Digital Demand Center™ Microsites
Your buyer cares about what you can do to solve their problem. Leverage Digital Demand Center™ (our proprietary buyer education content management system) to build microsites in minutes for specific market segments. Use this flexible platform for sales, nurturing, inbound and outbound efforts to maximize your entire content investment.
Your buyer is using social networks to research and discover solutions every day. You need to leverage a social presence that reflects your message, and tells your story in your unique way. We build pages for linkedin, facebook, twitter pages and youtube channels then optimize your content for social network results.