No matter the business, marketing is always present. Even your logo or your business card alone shares your brand to customers, colleagues, and competitors. When marketing is optimally used, it results in better relationships with customers and a reduction in wasted time and resources.
One of the biggest trends in marketing today is the use of marketing automation systems. This movement to automate sales and marketing is gaining momentum more and more every year. Whether you use Pardot, Marketo, Act-on, Hubspot, Infusionsoft or other tools; the key to success is to take advantage of the automated processes, scoring and real time notifications. These features, often passed over by sales teams, allow reps to know when to take action and results in moving leads through the sales funnel.
Through the use of automation, the level of interest for future business is clear and simple. Concrete data will be generated and available for analysis, which saves time for your sales team. The distinction between qualified and unqualified leads is shown quickly, allowing for an instant decision for where to focus your efforts, and how to keep track of prospects. The nurtured leads become sales opportunities, which are best found through the data that is produced from the marketing automation tools. Generic marketing, like email blasts, is effective when compared to no marketing, however this is not the most effective. With a marketing automation in place, personalized information about leads are at your fingertips instantly.
Leads that are generated from content marketing and nurturing using tools like Pardot, Silverpop or Net-Results allow for companies to know exactly who is interested, and by how much. The customer experience is an important factor in measuring success, and gaining more buyers. It’s simple: the nurtured leads have a better experience because the marketing they are receiving is what they are interested in. This allows for your staff to go in and make them feel like people. While it is a simple idea, treating your customers like people can be forgotten and the business transaction is unsuccessful.
One of the biggest reasons to automate some of your sales and embrace marketing automation is the time saved of senior sales execs. Repetitive tasks are now automated, allowing for marketers and sales teams to focus their energy on more important assignments. Marketing automation implementations are on the rise and the data exhibits how powerful the potential is when used correctly. Take a look at our implementation checklist to get started on the right path.
The future of business relies on adapting to the trends, which are constantly changing. Marketing automation allows for your business to save time, generate revenue, and create stronger relationships with customers. This can be an intimidating concept, especially to a small business owner, however the results speak volumes to the effectiveness.
For any questions on marketing automation implementation or about the overall process, please feel free to reach out to us.