Build for Success – Content Production
We create compelling content, run campaigns and deploy automation systems to accelerate lead volume.
Sales content management is critical at every stage of your buyers’ journey, so a content marketing program is a key ingredient to sales success. We create the buyer-centric content you need to quickly educate early-stage buyers at a lower cost, leverage your marketing automation platform to score the hottest leads, and arm your sales reps with the tools they need to build trust faster, stop discounting, and close more business.
Compelling Content Offers
Generate more leads by providing educational value with Case Studies, Checklists, Videos and Webinars to help your buyer understand top-level issues from your perspective. Drive more inbound leads, fuel outbound campaigns, and make it easy for your sales team to engage buyers.
Professional Sales Videos
Video is the most popular way people seek to understand and engage with your company to learn about your solutions. We provide succinct storyboards, script editing, and pre- and post-production HD videos to make it easy for buyers to see how you help them succeed.
Thought Leadership & ROI Videos
Grow professional credibility, build trust and develop sales opportunities faster with interview videos that digitally clone your thought-leaders. Leverage webcasts to tell your ROI story and metric-driven business case to make your value clear to close faster.
Sales Automation & Demo Videos
Save you and your buyers’ time with short demo clips that address your buyers’ specific needs. Take lead scoring to the next level with videos that make it easy for the buyer to understand what pains you solve, and digitally track engagement for smarter, faster selling.
Digital Demand Center™ Microsites
Your buyer cares about what you can do to solve their problem. Digital Demand Center™ (our proprietary buyer education content management system) builds microsites for specific market segments in minutes. Use this flexible platform for sales, nurturing, inbound and outbound efforts to maximize your investment.
Your buyer is using social networks to research and discover solutions every day. You need to leverage a social presence that reflects your message, and tells your story in a unique way. We build pages for LinkedIn, Facebook, Twitter and YouTube, then optimize your content for social network results.
Our big question was, “Where would we get the content?” We were shocked, we didn’t realize how much content we were sitting on. They helped us draw out and produce a great deal of professional content. We immediately improved our ability to target new markets, lift SEO and develop leads with entry level sales reps.Dan Beall