Outsourcing Sales to Improve Small Business Sales
Companies of any size can benefit from outsourcing sales. Outsourcing sales for small businesses can often have the most significant impact because these companies often need it the most – especially if success requires modern sales and marketing operations. Below are just a handful of ways a small business can benefit from outsourcing sales.
Immediate sales and marketing infrastructure
Many small businesses don’t have the most critical infrastructure for modern sales and marketing operations in place. In today’s market success, especially if you are competing against larger companies, they require multiple pieces of infrastructure and technology to compete against larger competitors including:
- Access to databases
- Marketing automation platforms
- A CRM solutio
An outsourcing sales company will have both the tools and the expertise in place to give you access to these tools immediately.
Professional sales recruiting and management
Most small businesses don’t typically have professional sales recruiting and management in house or a process to recruit sales talent. This may lead to hiring the “wrong” sales personnel. Even if a business does hire the “right” sales person, without effective and daily sales management, that individual has a higher propensity to fail.
Using a partner for outsourcing sales will allow you to access sales recruiting, management and culture/environment that most of your larger competitors have. .
Quickly focus on specific gaps to accelerate your sales funnel
Most small business owners are wearing multiple hats, and in many cases the owners are also qualifying leads, creating the marketing material, and closing business. They are doing this on top of delivering the solutions and running day to day business operations. They have the knowledge and skill to run sales and marketing but they simply lack the bandwidth. An outsourcing sales and marketing solution can help the small business owner cover specific gaps at specific stages of the sales process. This includes:
Lead Generation – An outsourcing sales and marketing company can quickly turn on a multiple tactics for lead generation including:
- Email marketing
- Outbound calls
- SEO and SEM
- Social Media Marketing
Lead Development – An outsourcing sales and marketing company will be able to implement a content marketing strategy and marketing automation platform to help you develop leads in your funnel digitally.
Lead Qualification – An outsourcing sales organization will be able to staff an outsourcing sales rep or outsourcing sales team to help you qualify and educate early stage buyers and set appointments for your senior team.
Depending on your sales cycle, an outsourcing sales and marketing company can help improve small business sales in as little as 90 to 180 days. A small business can retain an outsourcing sales company and get access to a pool of talent and tools with less risk and more certainty.
To learn more about the problems we help small businesses solve with sales outsourcing and marketing services and how we approach building modern sales and marketing operations we invite you to visit our Resources page.