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B2B Agile Marketing with Marketing Automation
This is the second part of a two-part blog series on agile marketing for B2B. For part one, click here. In the first half of this blog series, we explained that B2B agile marketing starts with research and observation. By looking at industry data, market reports and...
B2B Agile Marketing – What is Agile Marketing?
This is part one of a two-part blog series on agile marketing for B2B. If you are a B2B marketer, there is a good chance your current marketing strategy and tactics are slightly different than they were a year ago. They might even be different than they were six...
B2B Small Business Marketing
This blog article is a short overview of B2B small business marketing in the digital era. As a small business, you don’t have anywhere near the amount of resources to develop a marketing strategy as your large business and Fortune 500 competitors. That being said, the...
B2B Sales Pipeline Management
This blog article is an overview of sales pipeline management and its importance in the B2B world. For some reason, a lot of B2B companies approach their sales process like a little kid approaches a magic trick; if you just believe enough, something amazing will...
B2B Inbound Marketing for Lead Generation
In the past, the buyer’s road to a B2B purchase was pretty clear. As there weren’t many options for gathering information on products and services, buyers had to go to trade shows or read through industry catalogues if they were looking for a solution. Information was...
How to Generate B2B Sales Leads
Marketing Profs just released the results of a survey of B2B marketing professionals that discusses their biggest challenges. The survey found that the biggest challenge for B2B marketers is generating more leads. While lead generation can be more difficult in the B2B...
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