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An Alternative B2B Approach to “Getting More Leads” in 2014
As we take a look at the end of the year industry reports coming out that discuss the main B2B sales and marketing challenges going into 2014, we see the consensus of B2B marketers is that “getting more leads” is their number one challenge. If your goal is to increase...
Content is the Fuel of the Future (and the Future is Now)
It’s time to get something straight. 2013 is about to wrap-up and 2014 is around the corner. There are hundreds (if not thousands) of articles out there that profess that “2014 will be the year of …{insert technology/strategy}”. On the first page of Google, terms...
B2B Sales & Marketing the Week of Christmas
A few weeks ago, we published a blog suggesting that you not slow down your B2B marketing efforts this holiday season. Software Advice recently released data collected from more than 6,000,000 unique visitors that supports and reinforces that Christmas advice. Looking...
B2B Customers & Brands: Why Emotional Connection Matters
Building an emotional connection matters. While most people would assume that in terms of emotional connections with brands, B2C companies’ connections with their customers would be far stronger than those with B2B brands. However, in a 2013 study by Google and CEB’s...
How an Outsourced Sales Team Can Help Your Marketing Team
There comes a time for every B2B business owner where they must decide how to approach their sales and marketing. There are many different routes you can take: hiring part-time or full-time staff, purchasing consulting services, outsourcing to a third party or some...
How an Outsourced Sales Team Can Help Your Marketing Team
There comes a time for every B2B business owner, where they must decide how to approach their sales and marketing. There are many different routes you can take: hiring part-time or full-time staff, purchasing consulting services, hiring an outsourced sales team, or...
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