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Viral vs. Value – What is Your Goal With B2B Marketing Content?
40% of Americans now use Facebook everyday. Whether we are aware of it or not, I think this has had some interesting effects on marketing. Most of us now scroll through our various social media feeds a couple of times throughout the day, and as we do, we constantly...
Why Marketing Automation is like Albus Dumbledore’s Pensieve
At Gabriel Sales, we like analogies. Recently, we discovered a truly magical analogy for marketing automation coupled with a notable piece in the Harry Potter stories, Dumbledore’s Pensieve. Dumbledore: "I use the Pensieve. One simply siphons the excess thoughts from...
3 Things to Add to Your B2B Blogs in 2014
By now, most companies in the B2B space are blogging. According to a 2014 marketing report, the percentage of companies adopting blogging as a B2B content marketing strategy went up 11% from 2012. Because stuffing your blogs with keywords is no longer effective for...
A Twist on Selecting a Marketing Automation Platform
At Gabriel Sales, we have a slight twist on selecting certain types of software and platforms. We look closely at how the tool can be easily and most effectively used by a sales team and not just the marketing team. When selecting a marketing automation platform to be...
Get Your CEO Out of the Way of Your Sales Process
For many B2B companies, a gigantic sales staff is not in their arsenal. This is understandable; many B2B companies are small and have to stretch the resources they do have. Because of this, the CEO sometimes ends up taking on the role of the entire sales department,...
Why You Should Leverage B2B Video Marketing in 2014
If you’re in B2B, it is likely you know by now that ‘content is king’. But, what kind of content is going to be king in 2014? We think it is video. Why? Here are three reasons: 1. It translates to less work for you. One of the best ways to leverage B2B video...
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