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Is H2H the New and Improved B2B?
As technology advances, marketing tactics need to adapt to how people are getting and sharing information. For many years, marketing has generally been split into two categories, Business to Consumer (B2C) and Business to Business (B2B). While these were effective...
If You’re Still Relying Exclusively on Cold Callers, You’re Misguided (Part 2)
Cold callers on their own are no magic bullet for marketing success This is part two of a blog series. Read part one here. At its most basic, we believe this approach has been successful because today, buyers don’t like to be sold products; they like to buy solutions...
If You’re Still Relying Exclusively on Cold Callers, You’re Misguided
Why cold callers cannot- and should not-have to handle all of marketing on their own At Gabriel Sales, we have not needed to staff a fully dedicated cold caller in over 12 months. While there are many factors at play, we see this as an indication of the success you...
How to Get Sales and Marketing on the Same Page – Part 2
This is part two of a series on creating a cohesive sales and marketing relationship. To read part 1, click here. 2. Establish open communication. If open communication between sales and marketing is established during the creation of content, this point may not be...
Get Sales and Marketing on the Same Page with Sales Outsourcing
Like other epic dramas of our time including Yankees vs. Red Sox and iPhone vs. Droid, the battle between sales and marketing is real, and it is not likely going away any time soon. As a sales outsourcing company, we this is something we experience on a daily basis....
Sales Lessons Learned from the NCAA Tournament
This year was the first time I ever filled out an NCAA bracket. I like basketball, but I’m more of an NBA girl. To be perfectly honest, the only thing I knew about the tournament going in was that my team (Colorado) didn’t have much of a chance after losing its star...
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