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B2B Marketing Trends to Watch in 2014: Mobile
B2B companies are always looking for ways to sell more and better. This year, it looks as through B2B companies may be trying to tap into a marketing strategy that has so far been dominated by B2C: mobile. Mobile in B2B As early as last fall, marketing studies began...
3 Ways Marketing Automation Increases B2B Effectiveness
Many B2B companies today are searching for solutions to generate more leads and are considering marketing automation. For some companies, this has meant venturing into the fast-paced and complex world of B2B content marketing. And while almost any content you produce...
Marketing Automation Shows Contribution to Bottom Line
Last week, we wrote about the state of the marketing automation industry in 2014 and offered some questions for people to ask when considering purchasing a marketing automation software. This week, we’ll take a look at a new study from Bizo and Oracle that looks at...
Why & When You Still Need B2B Teleservices
The B2B sales and marketing world today is a digital one. In the past decade, nearly all non-digital sales tactics and techniques have greatly declined in effectiveness while their digital replacements have experienced a nearly exponential rise in popularity. All of...
How to Guide B2B Prospects through the Sales Cycle with Content
By now, everyone in B2B knows that quality marketing content can contribute directly to sales. The idea is that by giving your prospects valuable content that assists them in their buying process, you help build the trust required to motivate a purchase. In attempting...
6 Questions to a B2B Marketing Automation Platform (Part 2)
This is the second half of a blog series on questions to ask when considering a B2B marketing automation platform. You can find part one here. 4. Do you need to be able to do social media? While social media will probably always be a more effective marketing tactic...
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