Over the past several years, the lines between sales and marketing have been blurred. This is especially true when it comes to qualifying B2B leads. As an outsourced sales and marketing company, we see both good and bad B2B lead qualification processes. And with the new digital buyer, we believe that the most successful path to qualify leads is now a combination of sales and marketing working together to get the most from your sales and marketing budget. We believe this is one area where considering an outsourced team may make sense. Here is how outsourced sales and marketing qualify leads.
Call B2B Leads Immediately
We all know that there are huge advantages to following up immediately. Buyers have short memories, so you need to strike while the iron is hot. If a call is made instantly after a webinar or a form fill, the buyer may not be ready to buy, but they will be more likely to answer a handful of initial qualification questions about time frame, budget, and why they’re interested. The added bonus is, if the buyer is ready to start evaluating vendors, the first several vendors to reach out will be at the front of the line and the likelihood of getting on their short list increases dramatically.
It is also important that when you get and inbound lead or generate an outbound lead, you immediately drop it into your marketing automation platform. This will keep you top of mind and allow the buyer to learn more about your company (and brand your company) on their own time – not on your caller’s time.
An outsourced sales and marketing company can provide the staff to help you stay on top of all inbound leads.
Understand who you’re qualifying
Do your homework. Research shows, only 2 out of 10 callers take the time to do even a minute or two of research prior to making a qualifying call. Take the time to understand whom you’re qualifying and what the company does.
This is especially true when calling senior executives. The more you demonstrate your knowledge about their company and industry, the more likely they’ll share information about their needs and challenges.
An outsourced sales company will already have the necessary tools and the trained staff to make researching the buyer easier and more cost efficient.
Be Smart About Whom You Call
Building a buyer persona and an ideal customer profile is now critical to getting the most out of your marketing and sales budget. If you hit the mark targeting the right industries and companies, you’ve already qualified for the first level of fit.
Calling is the most expensive part of B2B lead qualification, so you need to focus on buyers and influencers most likely to buy. Today, you absolutely need to separate the buyers most likely to buy, so you can focus your time on these buyers first, and the easiest way to do this is to use your marketing automation platform to score the buyers most engaged with your digital content.
Outsourced sales and marketing qualify leads faster because they will have a blended team in place that can target correctly, acquire databases faster, and have the automation best practice expertise to help you use your marketing automation to score leads more effectively.
You No Longer Need to Qualify Immediately
BANT is dead. If a potential buyer doesn’t have the budget and authority immediately, it doesn’t mean the lead is dead – it simply means it may take more time to qualify. If a prospect has the need, you can now drop them into your automation campaigns, and over time, as their interest starts to grow, the timeline and budget will start to appear.
Not to state the obvious, but new leads need to be prioritized, but only 10% of qualified leads convert into immediate sales. Granted, there is tremendous gratification in that, but 90% of your B2B leads now take time to develop, which often requires a combination of continued marketing and occasional phone calls. Keep leads in your system until they opt out.
About Gabriel Sales Outsourced Sales and Marketing
Gabriel Sales build modern sales and marketing operation for small businesses and startup. We use best outsourced sales and marketing practices and modern sales and marketing to qualify leads and run intergrated sales and marketing campaigns to build a consistent flow of quality leads.
To learn more about our outsourced sales and marketing and decide if this may be the right approach for you please visit our new approach to outsourced sales page.
2017 has gotten off to a solid start for most B2B companies and the economy is continuing to gain momentum quarter after quarter. So what company would’t want to have more qualified sales opportunities every month. Even with the economy headed the right direction, almost every sales executive and sales rep we speak with can still handle more quality sales appointments. In fact, when surveyed at the end of 2016, my Marketing Profs generating and setting appointments with qualified opportunities continues to be the number one focus of most small businesses trying to scale. It’s also become one of the most challenging parts of the sales process for similar reason at most small businesses:
- Buyers have so many lead gen reps approaching them daily, it’s harder and harder for a sales person to break through and connect.
- Sales reps don’t have the time required for generation leads on a daily basis
- Prospects require sales reps to share quality content once they do connect
- More and more buyers are educating themselves online, trying to avoid talking to a sales rep until they are well educated – prospects are doing so much of the fact-finding on their own. They are looking for ideas, suggestions, and resources online, and not even involving a sales person at that stage of their journey.
What would happen to your revenue growth if you had a consistent flow of leads coming into your organization on a monthly and weekly and basis? And what if these leads were prioritized, so if your closers or Sales Development Reps had limited bandwidth, they could call the buyers most likely to be interested first.
This is now possible by integrating sales and marketing functions to run sales and marketing campaigns. It is not a magic bullet; it takes hard work, but the idea is simple. A B2B sales outsourcing can help you do the hard work. A B2B sales outsourcing and marketing company can help you take the information that used to be exclusively be shared by a sales rep and a sales engineer early in the sales process and create digital content that in effect clones that sales process. You then need to share the content with your buyers in multiple ways. In doing this, buyers can find your information online, or you can share it in email campaigns, or your sales development reps can share with the buyers early in the sales conversation.
Granted the concept is not a new one. You use marketing to attract buyers, but the way you now have to put all the pieces together is more important than ever. . Here are 5 steps you need to take to generate more leads on your own or with a B2B sales outsourcing partner:
Map Your Sales Process and Your Buyers Journey – Document every step in your sales process. Document each step in your Buyer’s Journey. Create a content map of the questions and information you share at every stage of the buyer’s journey.
Create Content to Share Your Expertise. Commit to creating digital content that replicates the information needed for the buyer journey. Use a combination of head shot videos, screencast videos, short webcasts, blogs and checklists. A B2B Sales outsourcing company like Gabriel Sales can run a content production workshop to help you create enough content for three to six months of your initial effort over a quick several day period. Long-term (after you get through your first wave of content), you will need to be prepared to continue to create two to four additional pieces of content per quarter.
Share the Content through a Marketing Automation Platform – Start sending content on a regular basis with a marketing automation platform.
Score the Leads – Use the marketing automation to score lead engagement with the content you send and any other content they find on their own on your website.
Share Content as Part of Your Calling Efforts – Have a piece of content to share when you cold call. Sharing is caring and you will generate more early stage leads this way.
Share it in social media – You can publish directly on LinkedIn, and push through Twitter, as well as host videos on your website and in your YouTube channel. And don’t forget about Google+.
When your prospects see you as an expert who can add real value, they will be happy to take your call and meet with you. And with scored leads, you can prioritize the buyers most likely to buy.
About Gabriel Sales B2B Sales Outsourcing
Gabriel Sales helps companies transform their sales and marketing with:
- Sales Consulting
- Outsourced Sales and Marketing
- Sales Automation Systems Implementation
To learn more about our philosophy and how we may be able to help we invite you to visit our About Us page. Or you can check out our outsourced sales and marketing services here
Seeing your vision become a concrete reality ready to take to market is both a fun and rewarding experience for the executives and teams turning that vision into a reality. During the incubation period of most startups, the executives and founding team will typically work on every detail to reassure themselves the product works and is well designed, the books are in order, the office is running fluidly, and the early customers are satisfied with the solution. But eventually, the day-to-day responsibilities of running the business and the continued product development, and managing accounts, recruiting, and business development will leave them with so many responsibilities, they’ll be so inundated, they’ll start to look for help.
One of the key areas executives and founding teams will start to consider is outsourced sales for startups.
Here are three common outsourced sales for startups strategies for your start up business that will immediately give you more time to focus on your core areas of competence and interest:
Build a Proven Go To Market Strategy
Most start ups reach a point where they are ready for aggressive growth. But most companies new to the market will have limited metrics and no historical track record to access to craft an effective sales strategy. An outsourced sales company will be able to help you develop plans, strategies and forecasts based on their best practices and track record of taking similar products and solutions to market.
Most Start-Up Companies are not Prepared with the Tools Needed for Growth in the New Digital Buyer Market
The days are over when you can simply hire sales reps and have them cold call to generate a sales funnel and close business. The new digital buyer now uses digital education and your content (and your competitors content) to self-educate prior to even speaking to a sales rep. An outsourced sales for startups company will be able to immediately provide the tools required to scale your sales pipeline including:
- CRM implementation to manage your sales pipeline
- Databases to help you target specific markets
- Content production for you to share with your buyers
- Marketing automation implementation to simplify sharing content and scoring buyer’s interest
- Reporting tools to help you measure your progress
Blended Team to Run Your Go To Market Campaign
There’s no universal recipe for a scalable, repeatable sales process, which is why an outsourced sales for startups company is so helpful to a start-up company.
An outsourced sales for startups company will not just create the strategy, they’ll also turn that strategy into an executed sales process. They will staff the marketing automation experts, the database managers, the email-marketing experts, the cold calling reps, the sales development reps, and the management layer to turn your strategy into a fully functioning sales engine.
Gabriel Sales Builds Modern Sales and Marketing Operations with Outsourced Sales for Startups
Gabriel Sales specializes in working with Start-ups and Small Businesses looking to build modern sales and marketing operations. We help companies transform their sales and marketing with:
- Sales Consulting
- Outsourced Sales and Marketing
- And Sales Automation Systems Implementation
To learn more about our philosophy and how we may be able to help you, we invite you to visit our approach to outsourced sales for start-ups Or you can check out our outsourced sales and marketing services here.