This is part 2 of a blog series on ways to be more effective with B2B social media marketing. Click here for part one.
2. Pay attention to your metadata
When most people think of content metadata, they are thinking about SEO. However, metadata can also be a big part of what drives engagement on social media. Many companies today post blog content without specifying an ‘exerpt’ or ‘meta description’ to be displayed on social media sharing sites. These small details, like the title of the article and the quick blurb that describes what its about, can really make a huge difference when it comes to engagement.
To learn more about sharing best practices and how to optimize your content to generate sharing, check out these tips from Facebook.
3. Use visual information like infographics and video
If your in B2B marketing currently, you’ve likely been a witness to the amazing rise on popularity of visual content over the last few years. The huge amount of visual marketing content like infographics, videos, webcasts, Slideshare presentations, etc. out there today shows that companies are finding success with this approach. A recent blog from Atomic Research suggests that one reason for this may be that “Your brain processes images faster than text and attaching a graphic to your content can create a mental foothold for your audience, which will result in reads, clicks and leads.”
This means that anything you can do to make your content more visual will likely make it more engaging for your audience on social media. For more tips on creating visual content, you can check out Atomic Research’s article here. For more on video in B2B, you can read last week’s blog that discusses recent barriers to success.
For more tips on B2B social media marketing, you can read 3 Ways to Use Twitter More Effectively for B2B Marketing.