Gabriel Sales Helps Scale Company’s Marketing Automation Engine from 2 to 24 Campaigns to Produce 420 Sales Ready Leads

Situation

Initially, for HIPAA Compliance, Gabriel Sales was hired by the Global Salesforce Admin support team to help Company optimize and complete the implementation/integration of two instances of Salesforce Account Engagement (Pardot). One instance was integrated with Salesforce.com’s Healthcloud and one instance was integrated to Salesforce without Patient Data.

After helping to implement and optimize both instances Gabriel Sales trained the Company’s internal marketing resources to manage the Healthcloud implementation (to meet the more complex HIPPA compliance issues).

The decision was then made by the Global Salesforce Admin Team to retain Gabriel Sales to support the Global Marketing team for continued day to day management and optimization of Salesforce Account Engagement (Pardot) and its Studio Engagement features to support the Global Marketing Team.

Company had developed a database 80% of the North American target market.

Challenge

Global Salesforce Admin team was tasked with supporting the use of Salesforce Account Engagement and Salesforce for Global Marketing Efforts. After trying to train their existing team and several failed recruiting efforts they hired Gabriel Sales to support the Global Marketing Team.

The Global Marketing Team was skilled in brand, creative, strategy, HIPAA Compliance and both live and virtual events. was tasked with supporting the marketing of multiple solutions to distinct markets across North America, South America, Europe and Asia.

Marketing team was skilled in brand, creative, strategy, Hippa Compliance. The primary focus of these tools was to support the company’s primary channel of Account Based Marketing through digital channels with a primary focus on both virtual and live events. Company was running major events monthly with smaller events on a weekly basis in addition to constant SEO and Digital Media Spends.

Company needed a team of Certified Account Engagement (Pardot) Specialists and Certified Salesforce Admins to support these efforts in North America while simultaneously helping to build repeatable processes so the team could support the same processes globably across multiple divisions with different ABM campaigns.

Company had developed a database of approximately 80% of North American targets.

Solution

After Gabriel Sales assisted with the initial integrations and optimizations to get Salesforce Account Engagement (Pardot) ready for live deployment the Global Salesforce Admin Group and Global Marketing Group retained Gabriel Sales to support the day execution of multiple Account Based Marketing Programs and continued technology system optimizations.

The Global Marketing Team then supplied the content and creative, the strategy and the desired markets. Gabriel Sales then managed:

Salesforce Engagement Studios Programs and Campaigns including:

• Audience Segmentations
• Email Templates
• Custom HTML
• Workflow Logic
• Reporting
• Forms
• Triggers
• Testing and Q&A

Gabriel Sales also Manages:

• Data Hygiene
• Global GDPR Compliance (with Legal Teams Oversight)
• HIPAA Compliance (with Legal Team Oversight)
• KPI Reporting
• Conversion Reporting

Results

Year 1

During the first year of the engagement Gabriel Sales was able to collaborate with the Salesforce Admin Group and Global Marketing Team to Launch the technologies and simultaneously create all the necessary process, workflows and best practices to support one product in North America.

Year 2

With SOPs, Processes and Workflows in Place Global Marketing Team was able to roll out support and scale to additional Regions for Multiple Product Groups