As marketing automation experts, we’re always on the hunt for ways of improving our process and outreach while simplifying our jobs and day-to-day, repetitive tasks. Exploring the web for tools is a key way we discover what’s new, hot and working in the world of sales and marketing automation.
Here is one we found recently and 8 ways to use it:
If This Then That (IFTTT)
This scripting service integrates with a large selection of ‘channels’ (e.g. Facebook, Gmail, Box, etc.) and allows you to very simply create ‘recipes’. The recipes are quite simple to create and based of the formula, “If THIS, then THAT.”
Here are 8 ways you can use it for marketing and business automation:
1) If “You post to Twitter with hashtag #marketingautomation”, Then “Post to Your Facebook Page, Too”. (automates social messaging distribution)
2) If email has an attachment, then save to Box (prevents losing documents and improves project collaboration).
3) If new industry news is published, then save to Evernote (or send me an email). (Help with content marketing ideas)
4) If someone posts job with keyword, e.g. “sales” on Craigslist, then send me an email. (If you are a service provider, you can ask if they would consider an outsourcing to a firm instead of hiring in-house)
5) If you add a new contact to your iPhone, then automatically send a “nice to meet you” email. (automates follow-up)
6) If you send a IFTTT an SMS message with tag ‘cal’, then automatically add to my Google Calendar. (improve speed of saving and remembering events)
7) If VIP email received in Gmail, then use Pushover to send me a text message notification (stay on top of critical emails)
8) If you post to your WordPress blog, add it to Facebook company page (More social and content automation).
These are just a few ideas we’ve created or come across that are effective for automation in our marketing and our business. Making life easier to focus on the most important tasks in business and life is the main purpose of setting up these recipes.
To read more educational content on marketing automation, click here.
