We have been helping companies build modern sales and marketing operations to cost effectively scale revenue with comprehensive outsourced sales and marketing solutions since 1999.
We believe that the business to business market is in the middle of a massive disruption, that most solutions are first “bought” by making it easy for the buyer to self-educate, and then “sold” by customer service oriented reps. This requires telling your story in an honest and authentic way through the seamless integration of content marketing, marketing automation systems, a buyer education content management system and sales reps that know how to use these tools as part of their calling efforts.
Gabriel Sales, an outsource sales company, was founded in 1999 in Silicon Valley to help accelerate sales for aggressive, high-growth companies. Since that time, we have executed thousands of campaigns for hundreds of products and services, successfully launching B2B solution sales efforts for multiple startups, SMBs and divisions of Fortune 500 companies. We have helped generate over 220M in equity exits for the executives and founders we work with and driven over 120M in Annual Reoccurring Revenue.
In 2003, we developed Gabriel System™, a proprietary sales and demand generation acceleration framework. Gabriel System™ is a data driven go-to-market process designed to support the quick deployment of inside sales and lead generation teams in order to drive repeatable, scalable and predictive sales execution.
Our team has developed deep domain expertise and a proven track record selling technology, software, SaaS, cloud applications, professional services, BPO, data analytics and media. Our approach is designed to help founders, executives, and heads of sales & marketing of a company or division between 1M to 20M in revenue, that are ready for growth.
From 2001 to 2010, our clients’ success was driven by outsource sales cold callers, email blasting and well-trained solution sales reps developing leads, making presentations and closing business. In 2009, we witnessed the start of a dramatic shift in buyers’ behavior. Buyers became less receptive to cold calls and more resistant to meeting with “sales reps” early in the sales process. Instead, buyers leveraged content for early-stage discovery and education and increasingly pressed to meet directly with product engineers and subject matter experts once they felt educated. Over the past several years, buyers have become even more self-directed and more engaged with digital content, using it to shortlist the companies they want to engage with deeper sales conversations. We call this the shift to “Bought” then “Sold”.
Our data showed that the traditional sales tactics we relied on for years (cold calling, PPC and email) were no longer as effective in isolation without the support of solid sales content that tells the right story to the right buyer at the right time in the right way.
In early 2009, we expanded Gabriel System™ beyond outsource sales to include digital content marketing, marketing automation and social media outreach. By the middle of 2014, we had over 20 successful client launches with this new, integrated B2B sales engine. With this solution, our clients saw an increase in rep productivity of 2X, a reduction in sales cycles, a long-term reduction in COS% and an increase in per deal margins because well-educated buyers stopped asking for as many discounts.
We offer outsource sales and marketing and consulting that helps companies drive real change in their sales and marketing organization. We are driven by sales targets and this also includes our marketers that have sales DNA. We help you build a repeatable sales process by combining content marketing and marketing automation with outbound and inbound campaigns and trained sales reps and marketers to build, run and manage scalable sales engines. Our top priority is to put real opportunities in your closers pipe and accelerate your sales efforts.
As consultants, we can help you drive real and meaningful change to accelerate sales. As we craft compelling sales stories, we create a scripted, repeatable sales and marketing process/strategy that is scalable to grow your infrastructure.
Once your strategy is ready to open new markets or launch new solutions, we can:
We love taking disruptive products and solutions to market. We continue to be selective in our partnerships, ensuring that each client gets a dynamic, measurable plan to meet sales and growth projections.
We typically work with companies as they scale through several stages of maturity. As you grow, we have a network of collaborative partners to assist with:
Townsend specializes in sales culture transformation, solutions sales training, sales process architecture and compensation planning with deep domain expertise in in Salesforce.com workflows and reporting.
Kathy runs TeneoTalent a national online recruiting agency specialized in finding the right sales talent for your in house team. TeneoTalent has developed a proprietary matching technology to discern: a candidate’s genetic ability to sell, the product or services they are best at selling, and the business culture fit where they will thrive.