About Us
Gabriel Sales was created in 2001 to accelerate sales and market growth for new products and services, and fill strategic gaps in companies’ sales and marketing operations. We focus on solutions sales across verticals and engineer integrated sales and marketing solutions for our clients. Every engagement delivers transparent and measurable results at every stage of the sales cycle.
Gabriel Sales has continued evolve best practices with a focus on sales and marketing alignment. We integrate digital content and social media into every reps sales process to increase accountability and metric driven results. Our team has a diverse experience and deep domain expertise selling software, hardware, professional services, analytics and media. Our core focus is taking products and sales efforts through multiple stages of maturity in their path from $0-$20M in annual revenue. We continue to be selective in our partnerships, ensuring that each client gets a dynamic, measurable plan to meet sales and growth projections.
Glen Springer – President and Director Sales Strategy and Consulting Services
For the past 25 years Glen Springer has built and scaled dozens of software and services companies as a senior executive heading sales and marketing. Glen has experience taking enterprises from every stage of revenue growth from “start up” through acquisitions by public companies and IPOs. Glen Springer founded Gabriel Sales in 2001 to channel his entrepreneurial passion for launching sales groups and bringing innovative new products to market. An integral part of Glen’s vision was to create a scalable and measurable process that would allow companies to grow faster with less onboard risk.
Mr. Springer used a fledgling version of Gabriel Sales closed feedback loop system as a Co-Founder of Marketics, a marketing data analytics startup to drive 0-16M in annual revenue in three years and subsequent sale for $65million, and for VNU Global Media to drive $8M in annual inside sales revenue growth. This led to formalizing the approach and in 2005, Gabriel Sales announced Gabriel Systems™ a proprietary Go-To-Market process to increase speed to market using qualitative and quantitative insights to sell smarter and faster. Glen has scaled sales machines driving revenue across multiple industries including; media, professional services, software and technology. Gabriel System™ is specifically designed to serve the needs of B2B companies with aggressive targets.
Nick Fagan – Director of Sales Operations and Account Management
A serial ‘intra-preneur,’ Nick Fagan spent his career prior to joining Gabriel Sales launching new ventures within existing companies from conceptualization to owning direct sales, business development and account management functions to land new business and scale those accounts Nick’s career has been spent selling into technology and marketing budgets selling solutions that combine multi-media channels (e-mail, digital display, print, etc.), professional services, applications to drive scaling revenue streams. This required a win-win approach to manage the diverse interests of companies like Publix, Kaiser, Banner Health, Broadlane and McKesson, CVS, Target, Walgreens, Walmart, Astrazeneca, McCann and Omnicom. Nick understands how sales needs to work directly with clients while simultaneously creating revenue streams with agency and retail partners.
Nick is an endurance athlete and brings that same discipline to his approach managing sales and account management teams for Gabriel Sales client’s. Nick understands that sales is about top line and bottom line results and approaches sales and account management with the same systematic discipline he approaches his training. Win’s prior to joining Gabriel Sales include; Managing 80 percent of revenue generating accounts for Pharmacy Choice and Rx Career Center divisions. Creating and executing their partnership program in 2009 which grew that division by 100% and maintaining 93 percent renewal rate for all accounts. At Efficient Collaborative Retail Marketing (ECRM)® launched their Pharma Sales division generating $2M in and executing implemented sales and networking strategies to subsequently grow the category by 300%
Nick Graduated from Kent State University with a degree in Communications. When Nick is not closing business he can be found snowboarding Vail’s back bowls or training and competing as a multisport endurance athlete where he is currently sponsored as a semi-professional Brooks Running Shoes.
Shelah Johnson – Director of Aligned Sales and Marketing Strategies
Shelah Johnson has over 25 years of B2B and B2C experience in detailed strategic and executional planning. Ms. Johnson has been a thought leader in the new sales driven engagement model. Her expertise includes customized insight dashboards to analyze target markets; developing messages and metrics; measured awareness, perceptions, and purchasing cycles. Shelah has spear-headed the creation and launch of integrated sales, marketing and advertising strategies both here and abroad including ASMO, APAC, PRC, EMEA and the Americas.
She was at the forefront of the business world’s transition from print to online as a Product Marketer at Intel Corporation managing multi-million dollar outbound integrated budgets while directing internal and external media teams and creative agencies. Shelah’s collaborative iniatives have included Dell, HP and Microsoft with primary objectives to shorten the sales cycle, increase brand preference, and up-sell from so-called C and B models to A level.
Shelah attended Portland State University and went on to the San Francisco Art Institute. She is a published photographer and accomplished painter. Ms. Johnson created and edited “The Guide to Translation and Localization” published by IEEE. She is the recipient of many accolades including nine awards from the Society of Technical Communication. Her commitment to sustainability finds her on the advisory board of several small and mid-size green businesses and raising money and resources for local food banks. Shelah skydives; just to keep things interesting.
Matt Cooke – Inbound Marketing Strategist and Technologist
Matt Cooke is passionate about winning the online search engine game as both a strategist and technologist. Matt’s expertise cuts across Search Engine Optimization, Pay-Per-Click, Social Media and focused outbound email marketing; all working in harmony to drive inbound traffic that converts. This focus allows Gabriel Sales client’s to leverage and migrate the “sales conversation” across digital and social media platforms for third party verification and focused inbound traffic.
After studying Marketing at Ohio State and a brief stint as a studio engineer Matt founded RemoveYourName.com, an online reputation management company, in 2006 and managed through acquisition in 2010. In 2011 Matt joined Ligit Networks. His first role was as a publisher and then became responsible for new revenue optimization focused on Lead Generation and Search Engine Optimization. Matt has experience launching inbound and traffic for startups to Fortune 50 companies and professional experience also includes direct sales and product management.
When Matt is not taking you to page one he can be found in the Rocky Mountain foothills as an avid cyclist and helping local musicians in the studio.
Charlie Travis – Senior Sales Executive Complex Technology and Professional Service
Charlie Travis has worn many hats in the world of startups, first as an entrepreneur and then in M&A’s and most recently in the fundraising process. Mr. Travis understands what types of deals it takes to be strategically attractive to the Fortune 500 or for Series A and Series B funding. His sales and business development expertise is focused on the growth and build out of software products, telecommunications and consulting services.
Charlie’s skills to craft strategies, engineer enterprise deals and position M&A transactions are valued by a variety of companies large and small including, IBM, Motorola, Nortel, Sprint and private equity buy-out firms. In the 1990s Charlie was a key major account executive for a leading systems integrator and two management consulting firms that were subsequently acquired by international companies. Charlie also founded the CTI Company later acquired by Cook Associates. Charlie’s background and his extensive network developed as an executive search consultant provides a unique window into the needs of the C-Level executives and helps him to keep his pulse on the opportunities rapid technological innovations are creating in the sales and marketing landscape. He studied Economics at University of Missouri and Computer Science at Missouri State.
Charlie works with Gabriel Sales client’s a senior sales executive for technology, professional services and complex deals and mining his network for early deal market intelligence and to gauge traction and market reception
Carol Springer – Director of Finance & Director of Human Resources
Carol Springer has been launching, managing and closing deals for Fortune 2000 companies for over 15 years. Her expertise includes offshore call centers and business process outsourcing service companies based in India, Asia and Latin America. Ms. Springer drove U.S. sales for IVUS, Customer Asset (acquired by ICICI), Teleservicios (acquired by TeleperfromanceUSA) and Knoah Communications. This focus on selling and then servicing BPO’s drives Gabriel Sales and its commitment to streamlining back office processes and technology integration for its clients.
After getting her BS in Finance from Carlson School of Management, Carol started her career as an Outside Sales Representative and Recruiter for Robert Half International in the San Francisco Bay Area. During her tenure she remained in the top 5% of the President Club. Ms. Springer has been an active leader in business networks including: Membership Advisor Chair – Catalog and eCommerce Club, Membership Director – ATA Northern California and SOCAP – President Northern California.
These activities led to one of her most significant moves when she took a sales position at startup Autoweb.com, becoming only its 20th employee, eventually becoming a senior account manager.
Kathy Johnson Geiser – Senior Technology Sales Hunter and Partner Sales
Kathy Johnson Geiser has spent 20 years in the computer industry selling complex technologies to the C-level, to the end users. Her core domain expertise includes integrating Portfilio Solutions across networking, security and data platforms - selling, hardware, software and consulting services. Kathy’s has spanned multiple sales functions and she has worked closing business for Fortune 500 to successful startups. .
Prior experience direct Fortune 500 experience – includes IBM, Business Continuity & Resiliency Services as a Fortune 500 named account manager, Unisys as a Portfolio Sales Executive for Systems & Technology and OptNet selling Network Optimization Software. Kathy has experience carrying multi-million dollar quotas and closing deals from $50K – $750K . Her relationships span companies like Blue Cross Blue Shield, US Bank, Wells Fargo, UnitedHealth Group, Wells Fargo, Patterson Companies, Best Buy, Target and Federated Insurance. Start Up Experience includes closing both SMB and Fortune 1000 for NetScout where she recruited and managed four district sales managers and four application engineers. And Olicom, a Denmark based Token Ring and Ethernet manufacturer, where she launched their US Midwest territory closing Fortune 1000 and resellers.
Gabriel Sales was introduced to Ms. Gieser in 2010 when she acting as a direct sales manufacturers rep and Gabriel was managing Demand Generation for PariNetworks. Kathy and Gabriel Sales joined forces after PariNetworks sales effort resulted in PariNetwork’s acquisition in February of 2011 by CISCO. Kathy works a partner closing highly technical sales and helping Gabriel Sales client’s identify close VAR and Channel Relationships.
