Telemarketing has been around almost half a century and remains one of the oldest forms of generating leads. And over the past decade, with the growth of inbound lead generation tactics like Google AdWords, Facebook Ads, and outbound lead generation tactics like social media and email marketing, cold calling has lost its luster. Now more than ever, telemarketing makes sense.
More importantly, cold calling has decreased in efficiency, and consequentially its ROI, for one primary reason: buyers simply do not pick up the phone as often as they used to. As a sales outsourcing company that has been around for close to 20 years, we’ve slowly watched calls to connect ratios slide from 20 percent of calls resulting in a connection in 2009, to a call to connect ratio of between 8 and 12 percent in 2016. This means that front of the funnel calling is half as effective and twice as expensive as it was less than a decade ago.
However, if you look at telemarketing with a different perspective – as your competitors are abandoning calling – working the phone can turn into a distinct competitive advantage if approached in a more modern way. The ability of an outsourced sales company to help you build modern sales and marketing operations, while combining outbound marketing tactics with smarter calling, is why telemarketing makes sense.
Here are the three top reasons outsourced sales just makes more sense for using telemarketers to generate leads.
Outsourced Sales Company has Targeting Expertise
An outsourced sales company will live and breathe database acquisition and database management. Most companies will not have the subscriptions or relationships they need to build and construct a solid database. An outsourced sales company will have access to lists for both email marketing and/or straight cold calling.
Other Tactics Outsourced Sales Company Use to Generate the Leads
Many outsourced sales companies will have expertise beyond telemarketing. An outsourced sales company will have support staff with expertise in email marketing, social media marketing and PPC advertising to help you generate leads through multiple channels.
Marketing Automation Experience
Marketing automation is a great way to prioritize leads for telemarketers to focus. You can use a marketing automation technology to prioritize what leads are most likely to buy from email marketing campaigns and to prioritize leads after a cold callers first contact with a new lead.
Cost-saving and Cost Effective
When it finally comes time for you to staff callers, you can outsource intro sales calls on a month-to-month basis as needed. When carried on your own payroll, you will have more overhead costs. And when you hire an outsourced sales caller, the team will be well managed by executives with years of experience hiring, recruiting and training that team.
Outsourced Sales Maximizes ROI
Outsourced sales companies will have a track record to deliver a better ROI because they are hired on a contracted basis, so you will receive consistent, reliable and quick delivery without all the recruiting costs of hiring your own team. This is why telemarketing makes sense.
About Our Integrated Outsourced Sales Campaigns
Gabriel Sales builds modern sales and marketing operations for Small Businesses and Start Ups with complex B2B solution sales. To learn more about our approach to marketing and why telemarketing makes sense, we invite you to check out our services page.