Customer Success Stories
Customer Journeys with Marketing Automation Excellence
Mid-Market Client – Building Materials Manufacturer
Account Engagement (Pardot) Optimization + Training and Transition
Gabriel Sale Optimizes Systems to Manage, Nature and Distribute 10,000 inbound leads a month within 3 quarters and then trains Company’s team.
Marketing Team and Salesforce Admin needed to optimize Account Engagement to support a National Sales Team of internal reps and distribution partners.
Technologies and Best Practices Leveraged:
- Forms and Form Handlers
- Salesforce Web to Lead
- Triggers and Alerts
- Landing Page Template
- Data Appends (ZoomInfo)
- Lead Scoring and Grading
- Lead Distribution
- Data Governance
- Custom Lead View
- Email Templates
- Drip Campaign Workflows
Mid-Market Client – Healthcare Software and Consulting
Quick Start Account Engagement (Pardot) Implementation + Salesforce Optimization + Training and Transition
Gabriel Sales Launches Multiple Awareness and Lead Nurturing Campaigns and then Transitions in 150 Days
Post a merger CRO needed to launch a new sales and marketing operations tech stack to support integrated sales effort.
Technologies and Best Practices Leveraged:
- Salesforce
- Salesforce Account Engagement
- Email and Landing Page Templates
- Lead Scoring & Grading
- Lead Nurturing Workflows
- Dashboards and Reports
- Calendly Integration
- Pod Casting Integration
- Go-To-Webinar Integration
SMB Client – Engineering and Professional Services
Quick Start Salesforce Implementation + Training and Transition
Gabriel Sales Implements Salesforce and Then Transition in less than 90 days
An engineering firm specialized in Circuit Board Design and electrical engineering with 100 employees serving companies across the North America, Europe and Asia Pacific needed Salesforce quickly to manage their growth and provide their Managing Partner greater visibility and control and ability to manage the sales process
Technologies and Best Practices Leveraged:
- Sales Tasks
- Third Party Email Systems
- Account Views
- Opportunity Views
- Sales Activity Dashboards
- Forecasting Dashboards
- Conversion Dashboards
- Automated Task Triggers
Mid-Market Client – Building Materials Manufacturer
Account Engagement (Pardot) Optimization + Training and Transition
Gabriel Sale Optimizes Systems to Manage, Nature and Distribute 10,000 inbound leads a month within 3 quarters and then trains Company’s team.
Marketing Team and Salesforce Admin needed to optimize Account Engagement to support a National Sales Team of internal reps and distribution partners.
Technologies and Best Practices Leveraged:
- Forms and Form Handlers
- Salesforce Web to Lead
- Triggers and Alerts
- Landing Page Template
- Data Appends (ZoomInfo)
- Lead Scoring and Grading
- Lead Distribution
- Data Governance
- Custom Lead View
- Email Templates
- Drip Campaign Workflows
Mid-Market Client – Healthcare Software and Consulting
Quick Start Account Engagement (Pardot) Implementation + Salesforce Optimization + Training and Transition
Gabriel Sales Launches Multiple Awareness and Lead Nurturing Campaigns and then Transitions in 150 Days
Post a merger CRO needed to launch a new sales and marketing operations tech stack to support integrated sales effort.
Technologies and Best Practices Leveraged:
- Salesforce
- Salesforce Account Engagement
- Email and Landing Page Templates
- Lead Scoring & Grading
- Lead Nurturing Workflows
- Dashboards and Reports
- Calendly Integration
- Pod Casting Integration
- Go-To-Webinar Integration
SMB Client – Engineering and Professional Services
Quick Start Salesforce Implementation + Training and Transition
Gabriel Sales Implements Salesforce and Then Transition in less than 90 days
An engineering firm specialized in Circuit Board Design and electrical engineering with 100 employees serving companies across the North America, Europe and Asia Pacific needed Salesforce quickly to manage their growth and provide their Managing Partner greater visibility and control and ability to manage the sales process
Technologies and Best Practices Leveraged:
- Sales Tasks
- Third Party Email Systems
- Account Views
- Opportunity Views
- Sales Activity Dashboards
- Forecasting Dashboards
- Conversion Dashboards
- Automated Task Triggers
Enterprise Client – Industrial Building Products Manufacturer
Gabriel Sales Helps Scale Company’s Marketing Automation Engine from 2 to 24 Campaigns to Produce 420 Sales Ready Leads
Marketing Team with over 50% market penetration needed to scale their demand generation and buyer education campaigns to increase volume of sales ready leads.
Technologies and Best Practices Leveraged:
- Salesforce
- Salesforce Account Engagement (Pardot)
- GDPR Compliant Process
- Lead Scoring
- Google Analytics
- Mail Chimp
- Campaign Attribution
- ROI Tracking
Small Business Client – Healthcare Software and Compliance Training
Gabriel Sales Launches Multiple Awareness and Lead Nurturing Campaigns and then Transitions in 150 Days
Evangelist CEO needed more sales visibility, and 2 Full Time Content Producers need to leverage content to produce more leads to support a 4-person sales team.
Technologies and Best Practices Leveraged:
- Salesforce
- Salesforce Account Engagement (Pardot)
- Go-To-Webinar
- Buzz Sprout
- Wistia
- Zoom Info
- Calendly
- Sales Activity Dashboard
- Conversion Tracking
- Lead Scoring
Enterprise Client – Medical Device and Pharmaceutical Therapies
Gabriel Sales Executes B2B Lead Nurturing and ABM Buyer Education Campaigns to Support Marketing and Salesforce Administration Team
Global Salesforce Admin Group retained Gabriel Sales to support
Event and ABM Group to drive deeper engagement and event attendance.
Technologies and Best Practices Leveraged:
- Salesforce
- Salesforce Account Engagement (Pardot)
- Engagement Studios
- Form Trigger
- Lead Scoring
- Personalized Workflows
- GDPR Compliance
- HIPAA Compliance
- KPI Reporting
- Conversion Reporting
- Content Attribution
Demand Gen and Lead Nurturing Case Study

Digital Demand Center Increases Qualified Leads by 100% and Reduces Sales Development Rep Headcount by 50%
Collective Goods brings world-class retail experiences with incredible prices to corporate workplaces, as an employee benefit that allows organizations to contribute to causes, they care about.
- Selling to: Corporation with over 300 employees
- Targeting: 18,000 HR Directors and Benefits Managers
- Selling: Benefit and Fund Raising Events
- Deal Size: $8K to $20K in Annual Recurring Rev
- Sales Cycle: 2 to 9 Months
Targeted Marketing & Lead Nurturing Case Study

DDC’s Lead Nurturing to Ideal Targets Helps Professional Services Company Double Growth 2 Years in a Row
PCO Bookkeepers is privately held 20-year-old accounting and bookkeeping services firm. Founded by a sole proprietor, PCO Bookkeepers’ team of expert bookkeepers and accountants cater to the pest management and lawn care industry.
- Selling to: Pest Control and Lawn Care Companies
- Targeting: 6,000 Business Owners
- Selling: Accounting and Consulting Services
- Deal Size: $12K to $40K in Annual Recurring Revenue
- Sales Cycle: 3 to 18 Months
Turnkey Demand Gen Case Study
Digital Demand Center™ Targets 6K Ideal Buyers for Mobile App Software to Help Fuel 300% Growth with No Outside Investors
KipTraq is a mobile data collection platform that helps businesses collect data on their mobile devices and report on that data via the cloud. Any information usually captured in the field can be done faster by using KipTraq.
- Selling to: Produce and Food Manufacturers
- Targeting: 6,000 Operations Executives and Managers
- Selling: Mobile Application Software and BI Tools
- Deal Size: $12K to $120K in Annual Recurring Rev
- Sales Cycle: 3 to 9 Months